Puma Suede Deco History
Puma has been in the footwear industry for decades and has built a solid reputation for itself. Some of its silhouettes have created and marked their own identity of being one of the iconic and classic sneakers in the industry.
The Puma Suede Classic has made quite a name for itself, earning a right amount of respect from many and has been a significant image in different subcultures. It has been reimagined in various ways as it blends in with the trend with its timeless appeal. The Puma Suede Deco, Puma Suede Classic Pincord, Puma Suede Classic X-Hollows, and Puma Suede Classic Badge Flip are to name a few of its variations. The silhouette also isn’t a stranger when it comes to collaborations as it has also witnessed some notable collaborative releases.
But what was the story behind this iconic silhouette and how did this come to be?
It was in the year 1968 that the Puma Suede first saw the light of day. The shoe also broke loose with the typical canvas and leather-based structure. It eventually became a favorite by many in both the sports and fashion category.
In the Olympics, the classic shoe also made an impression and held its own part in its historical events. When the two shoeless athletes, Tommie Smith, and John Carlos, received their medals, the Puma Suede stood next to them. During the American national anthem, the two athletes did the now signified “1968 Olympic Black Power Salute.”
Clyde Frazier, who was a basketball legend, did some endorsing for the sneaker in 1973 which then lead to the introduction of the Puma Clyde which is now one of the most popular variations of the silhouette. The release of the shoe model also brought Clyde to be recognized as the first basketball player to have a shoe named after him.
Adapting well in the breakdancing and hip-hop culture in the 1980s, the Puma Suede managed to stretch its influence in the said sub-cultures up until the 1990s and the 2000s. Many artists, musicians, and celebrities took notice of the shoe and had it as one of their favorites.
Up to the present, Puma continues to offer the Puma Suede silhouette in many forms of variations which does not forget to pay homage to its predecessor.