Fit & Sizing
Its slip-on entry is tightened using an innovative bungee cord lacing system, providing a customizable fit with ease while the Flywire cables are connected to that lacing system to deliver dynamic lockdown. Additionally, the engineered mesh upper offers flexible and breathable wear.
For those who will cop the low-top Jordan Formula 23 Toggle, it is available in US men’s sizes 6.5 to 15.
Jordan Formula 23 Toggle History
Many can argue that Michael Jordan and his Air Jordan series singlehandedly catapulted the sneakerhead culture to what we know today. Widely accepted worldwide as the greatest basketball player in history, his greatness is only matched by his popularity. Jordan was crowned “Athlete of the Century” by the media, surpassing other sports icons like Muhammad Ali of boxing and Babe Ruth of baseball.
Nike was just an upstart company and was considered an afterthought in comparison to the sneaker giants Adidas and Converse. But when it signed the future Hall of Famer Michael Jordan in his rookie year for a shoe endorsement, it changed the sneaker industry forever. The iconic Air Jordan 1, which was initially banned by the NBA commissioner due to its multiple colorways, became the most coveted sneaker.
Tinker Hatfield, the Nike designer who is the mastermind behind the success of Air Jordan 3 to 15, has utilized materials like a full-length Air-Sole unit, Phylon midsole, and carbon fiber plate. Thanks to these, the Air Jordans are consistently delivering excellent cushion with enough support, which translates to primal performance.
Every addition to the Air Jordan series commands people to a frenzy just to secure a pair. As Jordan went to dominate the NBA, his brand also did the same to the industry. Even his retirement did not reduce the people’s desire of owning as much Jordans as they can. Sure, Kanye West has this effect now on his Yeezys, but who knows how long the demand for those will stay. The Air Jordans has been a staple worldwide since the 1980s, removing any doubts about its longevity.
As the Jordan sneakers' collection looks to further dominate the sneaker industry, the branching to lifestyle shoes is inevitable. The original Air Jordan series is also worn casually due to its name and design, and naturally, it wouldn’t be strange for the company to conceptualize actual lifestyle sneakers based on the shoe line.
One example is the AJ 10 inspired lifestyle shoe, the 2017 low-top Jordan Formula 23 Toggle. Released in the same year as its forerunner the Jordan Formula 23, the overhauled version offers a quality snug fit with its unique lacing construction.