Jordan Formula 23 Low Style
Basketball enthusiasts who are drawn to the Air Jordan brand are treated to a sleek reinterpretation of the former high-scoring court performer, the Air Jordan X. The mid-top shape of the AJ X is turned into a low-top with the drop of the Jordan Formula 23 Low.
This off-the-court, street-ready sneaker is kept lightweight with the use of Phylon foam in the midsole offering the needed cushioning when using this for after-game parties, Friday night out with friends, music concerts, or leisure trips. Its monochromatic façade instantly spruces up a buttoned-up polo paired with creased pants, minimalist printed shirt with pin-rolled revolt jeans, plain tees with joggers, long sleeve sweatshirt with smog denim.
The ultramodern lifestyle silhouette of the Jordan Formula 23 with sculpted midsole isn’t only stylish but functional. It may not be fit for playing basketball, but it keeps the feet cushioned with its lightweight built. The mid-top Air Jordan X is morphed into a lightweight low-top silhouette.
Like the signature Michael Jordan shoe, the Formula 23 Low uses one of the lightest types of midsole. On the flipside, portions of the outsole are cored out to reduce weight further and at the same time provide flexibility.
Traction is not reduced while the solid rubber unit at the bottom offers stability.
Jordan Formula 23 Low History
Jersey number 23 and the Air Jordan sneakers are both synonymous to NBA’s hall-of-fame athlete Michael Jordan. He may have exited the hard court as a professional basketball player in 2003, but his name continues to resonate today among NBA fanatics, die-hard Jordan followers, and basketball sneaker buffs, thanks to the Jordan brand of sneakers.
Those who have witnessed the NBA games since the mid-1980s would know that Michael has been wearing the Swoosh logo on his feet throughout his career since he was a rookie in 1984. One signature shoe isn’t enough to represent Michael and his great discipline, dominance, and responsiveness in playing basketball. Each season Michael was seen sporting a new signature shoe beginning with the Peter Moore designed Air Jordan I under Nike’s basketball category.
Soon enough, Nike created an entirely separate segment for Michael’s signature shoes under the Jordan brand with the introduction of the Air Jordan XIII in 1997. Today, the Jordan Brand is a multi-billion sneaker label that carries sub-categories such as the Air Jordan, Jordan Lifestyle, plus performance catalogs like the Jordan Basketball, Jordan Training, Jordan Golf, among others.
Basketball enthusiasts may enjoy off-court sneaker options under the Jordan Lifestyle category such as the Jordan Formula 23, a low-top sneaker rooted in performance and inspired by the Air Jordan X.
Released in 1994, the AJ X was designed by Hatfield and distinguished for its full-length Air unit in the midsole. It was the shoe, particularly the Chicago colorway, that Michael wore when he came back to the NBA for the 1994-1995 season after his first retirement. It displayed his temporary “45” number on the side, which is the same figure he used while playing baseball during his basketball retreat.
The Jordan Formula 23 is a low-top reinterpretation of the former court celebrity which MJ used in scoring 55 points during his comeback play, dubbed as a “double nickel” performance. Inspired by the AJ X, the Jordan Formula 23 Low utilizes textile upper, elastic straps, and stretchable laces across the top. And like the AJ X’s midsole set up, the Formula 23 Low is made with a lightweight injected Phylon foam that offers responsive cushioning.