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The Jordan Aerospace 720 runs true to size in men’s US sizing. Women who want to grab a pair can size down to 1 ½ size. It has a very comfortable and well-supported upper giving it a great in-shoe feel. Utility laces allow custom adjustment and a padded entry adds cushioning and support around the ankles. The 720 Air unit that runs the length of the outsole provides extra cushioning for long-lasting comfort.
The Nike Jordan Aerospace 720 shows a progressive expression of Jordan heritage as it moves to lifestyle gear with a function-first design. This pair takes style and comfort to a whole new level with its modern upper made of breathable textile material with skinned overlays giving it a modern style and a lot of support.
The pair has a snug in-shoe feel with its padded entry that adds extra comfort and support. A full-length 720 Air unit that gives lasting bounce and cushioning. A rubber outsole provides great stability and traction. This pair might look heavy on the detailing but it’s actually easy to style and goes well with both casual and sporty looks.
The high-cut Jordan Aerospace 720 brings next-generation comfort and style with signature Jordan heritage. It features an Air Max unit that runs the length of the outsole for extra bounce and cushioning. A rubber outsole with grooves gives it durable traction on different surfaces. A padded entry gives it extra comfort and support when worn.
The upper is made of breathable textile and synthetic materials connected by fused and stitched seams and has a glove-like fit. Synthetic leather overlays reinforce the pair adding support and making it durable. Depending on the color palette, it has a maximalist or minimalist approach in design with colorways running from tonal to multicolored. Utility laces allow adjustments to create a secure and custom fit. Tabs on the tongue and heel are added to make the sneakers easy to get on and off.
For branding, it has a Jordan logo on the tongue, an “Inspire” type on the inner side of the tongue, an “Aerospace 720” and “000 23” type on the lateral side, and an “Inspired by greatness designed for flight” and another “000 23” on the front area of the tongue near the toe box area of each shoe.
The Oregon-based company giant Nike made its name in the industry of running shoes. There came a time when the running footwear industry peaked and right after started running downhill, Nike was struggling to keep its place in 1984. Once the brand realized it was in trouble, it had to find another route to take to save itself. They needed a new market to appeal to.
Basketball superstar Michael Jordan was the answer to their problem. It was a big leap for both parties with Michael Jordan being a promising NBA rookie, his future wasn’t set and a turn of events could be possible. Nevertheless, Nike took the leap and signed Michael Jordan to create a brand new line of basketball shoes called Air Jordan.
At first, Jordan was hesitant to sign with Nike because he was hoping for the offer to endorse Adidas and Converse but both parties weren’t interested. He went for Nike and renowned Swoosh designer Peter Moore showed sketches of the first-ever Air Jordan sneakers along with apparel in the iconic black and red color palette. The 5-year contract deal amounted to $2.5 M plus royalties and benefits.
- The Jordan Aerospace 720 collaborated with Paris Saint-Germain to create a pair dressed in a black-based upper, asymmetrical color accents with the left shoe accented in Hyper Cobalt and the right University Red, and reflective hits on the tongue.
- The silhouette also features a collaboration with Lyrical Lemonade collaboration in a playful Topaz Mist/Blue Gaze/China Rose colorway that matches the LL brand. It has an LL branded tongue with special graphic insoles.