Skechers Shoes Statistics

Posted on 14 September, 2023 by Laci

Top Skechers shoe statistics

  • By the end of 2023, Skechers will amass a total revenue of $8.1 billion. 
  • The company has experienced a 55.8% growth compared to the $5.3 billion figure in 2019. It is expected to balloon to $10 billion by 2025. 
  • The domestic market share of the US-based shoe brand is 41% in 2022, equivalent to $1.8 billion. 
  • The combined revenue of North and South America totaled $3.8 billion or 52% of Skechers’ 2022 revenue. 
  • From 2020-2022, the wholesale market of Skechers has remained the major channel even though it dipped from 72% to 68%. 
  • After shoe production dropped to 160 million pairs in 2020, Skechers enjoyed a steady rise to cap 2022 with nearly 267 million pairs of shoes shipped worldwide. 
  • Since 2016, the average price of a pair of Skechers shoes has dropped by $1 in 2022, selling for a mean price of $21.9. 
  • Skechers will remain a women-dominated market with a 60.2% expected women end-user share in 2023. 
  • 15.4 million users have visited the Skechers website as of July 2023. 
  • Twenty-five percent of Americans use Skechers. 

Skechers shoes market overview

  • Skechers will close the 2023 season with an $8.1 billion revenue. 
  • This is equivalent to a 9.5% growth from 2022 which generated $7.4 billion in revenues. 
  • Compared to the $5.2 billion sales in 2019, the annual revenue of Skechers will experience a 55.8% growth rate by 2023. 
  • In 2020, the total sales of the company dipped by 13% registering only $4.6 billion. This is the only negative growth over the last 5 years. 
  • The revenue of Skechers is projected to grow by 11.1% in 2024 and 2025, hitting the 9- and 10-billion dollar mark, respectively. 
  • From 2022-2025, the CAGR of Skecher's revenues will be 10.6%. 

Skechers revenue by year

Year

Revenue

Growth

2019

$5.2 billion

 

2020

$4.6 billion

-13%

2021

$6.3 billion

37.0%

2022

$7.4 billion

17.5%

2023

$8.1 billion

9.5%

2025

$10 billion

11.1%

Revenue of Skechers shoes by year

  • In 2023, the net sales of Skechers will be $530.6 million, 42.3% bigger than the $373 million net sales in 2022. 
  • This is a significant change compared to the -49.7% year-to-year growth in annual net earnings registered in 2022. 
  • However, the biggest increase in the year-to-year growth was recorded in 2021 when the net annual sales of Skechers jumped to $721.5 million in 2021 from $98.5 million in 2020. 
  • Due to the pandemic, Skechers suffered a 71.8% decline in annual net earnings. 
  • Based on mathematical estimates, the net earnings of the company will reach a record high of $738.3 million by 2025. 
  • This is equal to a 14.5% CAGR from the 2019-2025 forecast period. 

Skechers annual net earnings:

Year

Net earnings

Growth

2019

$347 million

 

2020

$98.5 million

-71.8%

2021

$741.5 million

652.8%

2022

$373 million

-49.7%

2023

$530.6 million

42.3%

2025

$738.3 million

17.3%

Net earnings of Skechers

  • In terms of gross profit, Skechers have tallied $3.5 billion in 2022. 
  • The company’s profit enjoyed a 12.9% rise from the $3.1 billion figure of 2021. 
  • During the 2019-2022 period, the gross profit of Skechers only decreased during the 2020 fiscal year. 
  • However, right after 2021, the company registered a $3.1 billion profit or a 40.9% growth. 
  • From 2019 to 2022, Skechers’ gross profit increased by 40%. 

Skechers’ gross profit in 2022 amounted to $3.5 billion. 

Year

Gross profit (billions)

Growth

2019

2.5

 

2020

2.2

-12.0%

2021

3.1

40.9%

2022

3.5

12.9%

Gross profit of Skechers

Skechers shoe revenue by region

  • In 2022, the US-based market Skechers took a 41% share vs. the 59% that is for the international market. 
  • This is equivalent to a total of $1.8 billion in revenue from the United States and $4.4 billion from the rest of the world combined. 
  • Compared to the 42% domestic market share of Skechers in 2021, the overall revenue from the United States dropped 1% in 2022. 
  • In 2020, the United States market share is 40% or approximately $1.1 billion. 
  • On average, the domestic (the US) market of Skechers is 40% while the international market share is 60% from the 2020-2022 period.

International vs. domestic markets of Skechers

Year

International sales

United States sales

2020

60%

40%

2021

58%

42%

2022

59%

41%

Skechers revenue domestic vs. international

  • In 2022, the majority of the market of Skechers is from the Americas. The combined revenue share of the North and South America region amounted to 52% of the company. 
  • This is roughly equal to $3.8 billion in total revenues. 
  • The Asia Pacific region garnered 25% of the Skechers market in 2022. 
  • Meanwhile, the combined market of Europe, the Middle East, and Africa for Skechers in 2022 amounted to $1.7 billion or 23% of the entire revenue. 
  • As of 2022, there are about 4,705 Skechers stores around the globe.

Skechers revenue by region in 2022

Region

Revenue in $ billion 

Market Share

North and South America

3.8

52%

Asia Pacific

1.9

25%

Europe, the Middle East, and Africa

1.7

23%

Skechers shoes revenue by channel

  • As of 2022, the direct-to-consumer retail market of Skechers equated to 38% of the company. It is approximately $2.8 billion in revenue. 
  • This is an 8% rise from the 29% direct-to-consumer market share in 2021. 
  • The value of direct retail reached $1.7 billion in 2022, $0.8 billion more than the total figure in 2020. 
  • Comparing the market share from 2020 to 2022, the direct retail portion of Skechers has risen by 10%. 
  • Consequently, the wholesale market of Skechers is 62% in 2022 or around $4.6 billion. 
  • From 2020-2022, the wholesale market has declined by 10% in terms of share. 
  • However, in monetary value, the wholesale revenues grew from $3.3 billion in 2020 to $4.6 billion in 2022. 

Skechers wholesale and direct retail markets

Year

Wholesale

Direct-to-consumer

2020

72%

28%

2021

71%

29%

2022

62%

38%

Skechers shoe production

  • About 266.8 million pairs of shoes were produced by Skechers and shipped around the world in 2022. 
  • In 2021, the company tallied 200 million pairs. This means that shoe production has grown by 33.4%. 
  • The volume of shoes shipped by Skechers experienced a four-year low in 2020 when it only averaged 160 million. 
  • From 170 million pairs of shoes sold in 2019, the Skechers enjoyed a 56.9% increase in volume by 2022. 
  • As of 2020, the company has a total of 3,000+ different styles and silhouettes of athletic shoes, trainers, and other footwear. 

Skechers shoes production by year

Year

Million pairs shipped 

Growth

2019

170

 

2020

160 

-5.9%

2021

200

25.0%

2022

266.8

33.4%

Number of Skechers shoes produced by year

Skechers shoes retail price by year

  • As of 2020, the mean price of a Skechers shoe is $21.9. 
  • This is a 20-cent (0.9%) increase from the $21.7 price tag in 2019.
  • In 2016, the average cost of a pair of Skechers is $22.9. 
  • Meaning, from 2016 to 2022, the cost of a Skechers shoe has decreased by $1. 
  • With a $21.3 average price per unit, 2018 registered the lowest mean price for a pair of Skechers. 

The average price of Skechers shoes

Year

Ave. price per unit

2016

$22.9

2017

$22.1

2018

$21.3

2019

$21.7

2020

$21.9

Skechers consumer profile

  • Approximately 60.2% of the consumers of Skechers shoes in 2032 will be female according to a report.
  • The remaining 39.8% will be male users. 
  • In 2021, the Skechers’ female end-user segment accounted for 62% of the company’s revenue. 
  • This means that the women’s segment decreased by 1.8% from 2021 to 2023. 
  • On the other hand, the men’s segment of Skechers will grow from 38% in 2021 to 39.8% in 2023. 
  • Additionally, 19.2% of the brand’s consumers are from 25-34 years old. 
  • 18.5% of the company’s shoppers belong to the 55-64 years old age bracket.

Male vs female end-user market shares

Year

Male

Female

2021

38

62

2023

39.8

60.2

The popularity of Skechers

  • As of July, over 15.4 million users visit the website of Skechers every month. 
  • In May, the figure peaked at 16.1 million. 
  • 90.6% of the monthly visitors to the Skechers website are from the US. 
  • The remaining 9.4% (1.4 million) is from the rest of the world. 
  • A visitor spends time opening 4.8 pages on average in the Skechers online platform. 
  • On average, a visit lasts 3 minutes and 22 seconds. 
  • In the United States, Skechers enjoys an awareness rate of 88%.
  • In terms of loyalty, 20% of American consumers are loyal to the brand. 
  • A quarter or 25% of the American population use Skechers. 

Sources

https://simplywall.st/stocks/us/consumer-durables/nyse-skx/skechers-usa/future#:~:text=Skechers%20U.S.A%20is%20forecasted%20to,be%2014.3%25%20in%203%20years.

https://www.statista.com/statistics/375489/net-sales-of-skechers-worldwide/

https://about.skechers.com/wp-content/uploads/2023/04/Skechers-Impact-Report-2022.pdf

https://www.zippia.com/skechers-usa-careers-10482/demographics/

https://expandedramblings.com/index.php/skechers-statistics-facts/ 

https://about.skechers.com/uk/about/ 

https://www.similarweb.com/website/skechers.com/#overview 

https://www.statista.com/statistics/375509/net-sales-of-skechers-worldwide-by-segment/ 

https://about.skechers.com/wp-content/uploads/2021/08/CPG49141_RETAIL-MARKETING-BOOK_PRINT_HIRES-REDUCED.pdf 

https://investors.skechers.com/financial-data/all-sec-filings/content/0001564590-20-007744/0001564590-20-007744.pdf 

https://financialsharedbrains.com/2021/08/16/equity-research-skechers-16-08-2021/

https://www.businesswire.com/news/home/20190926005143/en/Skechers-Announces-an-85-Reduction-of-Plastic-in-Its-170-Million-Pairs-of-Footwear-Shipped-Annually 

https://www.bworldonline.com/arts-and-leisure/2022/05/30/451386/skechers-opens-largest-metro-manila-store/ 

Author
Laci
Laci
Laci is a contemporary dancer turned shoe aficionado. She is the most knowledgeable person when it comes to athletic shoes, size conversions and details people nitpick about footwear. She keeps the RunRepeat content gears turning 24/7. And she walks 20miles/week.