Skechers Shoes Statistics

Top Skechers shoe statistics

• By the end of 2023, Skechers will amass a total revenue of $8.1 billion. 
• The company has experienced a 55.8% growth compared to the $5.3 billion figure in 2019. It is expected to balloon to $10 billion by 2025. 
• The domestic market share of the US-based shoe brand is 41% in 2022, equivalent to $1.8 billion. 
• The combined revenue of North and South America totaled $3.8 billion or 52% of Skechers’ 2022 revenue. 
• From 2020-2022, the wholesale market of Skechers has remained the major channel even though it dipped from 72% to 68%. 
• After shoe production dropped to 160 million pairs in 2020, Skechers enjoyed a steady rise to cap 2022 with nearly 267 million pairs of shoes shipped worldwide. 
• Since 2016, the average price of a pair of Skechers shoes has dropped by $1 in 2022, selling for a mean price of $21.9. 
• Skechers will remain a women-dominated market with a 60.2% expected women end-user share in 2023. 
• 15.4 million users have visited the Skechers website as of July 2023. 
• Twenty-five percent of Americans use Skechers. 

Skechers shoes market overview

• Skechers will close the 2023 season with an $8.1 billion revenue. 
• This is equivalent to a 9.5% growth from 2022 which generated $7.4 billion in revenues. 
• Compared to the $5.2 billion sales in 2019, the annual revenue of Skechers will experience a 55.8% growth rate by 2023. 
• In 2020, the total sales of the company dipped by 13% registering only $4.6 billion. This is the only negative growth over the last 5 years. 
• The revenue of Skechers is projected to grow by 11.1% in 2024 and 2025, hitting the 9- and 10-billion dollar mark, respectively. 
• From 2022-2025, the CAGR of Skecher's revenues will be 10.6%. 

Skechers revenue by year

• In 2023, the net sales of Skechers will be $530.6 million, 42.3% bigger than the $373 million net sales in 2022. 
• This is a significant change compared to the -49.7% year-to-year growth in annual net earnings registered in 2022. 
• However, the biggest increase in the year-to-year growth was recorded in 2021 when the net annual sales of Skechers jumped to $721.5 million in 2021 from $98.5 million in 2020. 
• Due to the pandemic, Skechers suffered a 71.8% decline in annual net earnings. 
• Based on mathematical estimates, the net earnings of the company will reach a record high of $738.3 million by 2025. 
• This is equal to a 14.5% CAGR from the 2019-2025 forecast period. 

Skechers annual net earnings:

• In terms of gross profit, Skechers have tallied $3.5 billion in 2022. 
• The company’s profit enjoyed a 12.9% rise from the $3.1 billion figure of 2021. 
• During the 2019-2022 period, the gross profit of Skechers only decreased during the 2020 fiscal year. 
• However, right after 2021, the company registered a $3.1 billion profit or a 40.9% growth. 
• From 2019 to 2022, Skechers’ gross profit increased by 40%. 

Skechers’ gross profit in 2022 amounted to $3.5 billion. 

Skechers shoe revenue by region

• In 2022, the US-based market Skechers took a 41% share vs. the 59% that is for the international market. 
• This is equivalent to a total of $1.8 billion in revenue from the United States and $4.4 billion from the rest of the world combined. 
• Compared to the 42% domestic market share of Skechers in 2021, the overall revenue from the United States dropped 1% in 2022. 
• In 2020, the United States market share is 40% or approximately $1.1 billion. 
• On average, the domestic (the US) market of Skechers is 40% while the international market share is 60% from the 2020-2022 period.

International vs. domestic markets of Skechers

• In 2022, the majority of the market of Skechers is from the Americas. The combined revenue share of the North and South America region amounted to 52% of the company. 
• This is roughly equal to $3.8 billion in total revenues. 
• The Asia Pacific region garnered 25% of the Skechers market in 2022. 
• Meanwhile, the combined market of Europe, the Middle East, and Africa for Skechers in 2022 amounted to $1.7 billion or 23% of the entire revenue. 
• As of 2022, there are about 4,705 Skechers stores around the globe.

Skechers revenue by region in 2022

Skechers shoes revenue by channel

• As of 2022, the direct-to-consumer retail market of Skechers equated to 38% of the company. It is approximately $2.8 billion in revenue. 
• This is an 8% rise from the 29% direct-to-consumer market share in 2021. 
• The value of direct retail reached $1.7 billion in 2022, $0.8 billion more than the total figure in 2020. 
• Comparing the market share from 2020 to 2022, the direct retail portion of Skechers has risen by 10%. 
• Consequently, the wholesale market of Skechers is 62% in 2022 or around $4.6 billion. 
• From 2020-2022, the wholesale market has declined by 10% in terms of share. 
• However, in monetary value, the wholesale revenues grew from $3.3 billion in 2020 to $4.6 billion in 2022. 

Skechers wholesale and direct retail markets

Skechers shoe production

• About 266.8 million pairs of shoes were produced by Skechers and shipped around the world in 2022. 
• In 2021, the company tallied 200 million pairs. This means that shoe production has grown by 33.4%. 
• The volume of shoes shipped by Skechers experienced a four-year low in 2020 when it only averaged 160 million. 
• From 170 million pairs of shoes sold in 2019, the Skechers enjoyed a 56.9% increase in volume by 2022. 
• As of 2020, the company has a total of 3,000+ different styles and silhouettes of athletic shoes, trainers, and other footwear. 

Skechers shoes production by year

Skechers shoes retail price by year

• As of 2020, the mean price of a Skechers shoe is $21.9. 
• This is a 20-cent (0.9%) increase from the $21.7 price tag in 2019.
• In 2016, the average cost of a pair of Skechers is $22.9. 
• Meaning, from 2016 to 2022, the cost of a Skechers shoe has decreased by $1. 
• With a $21.3 average price per unit, 2018 registered the lowest mean price for a pair of Skechers. 

The average price of Skechers shoes

Skechers consumer profile

• Approximately 60.2% of the consumers of Skechers shoes in 2032 will be female according to a report.
• The remaining 39.8% will be male users. 
• In 2021, the Skechers’ female end-user segment accounted for 62% of the company’s revenue. 
• This means that the women’s segment decreased by 1.8% from 2021 to 2023. 
• On the other hand, the men’s segment of Skechers will grow from 38% in 2021 to 39.8% in 2023. 
• Additionally, 19.2% of the brand’s consumers are from 25-34 years old. 
• 18.5% of the company’s shoppers belong to the 55-64 years old age bracket.

Male vs female end-user market shares

The popularity of Skechers

• As of July, over 15.4 million users visit the website of Skechers every month. 
• In May, the figure peaked at 16.1 million. 
• 90.6% of the monthly visitors to the Skechers website are from the US. 
• The remaining 9.4% (1.4 million) is from the rest of the world. 
• A visitor spends time opening 4.8 pages on average in the Skechers online platform. 
• On average, a visit lasts 3 minutes and 22 seconds. 
• In the United States, Skechers enjoys an awareness rate of 88%.
• In terms of loyalty, 20% of American consumers are loyal to the brand. 
• A quarter or 25% of the American population use Skechers. 

Sources