Profile of the Jordan Why Not Zer0.1 Low

Russell Westbrook has long been an ambassador of the Jordan Brand. In fact, he has been the face of both the Air Jordan 28 and Air Jordan 29. In early 2018, he is finally given his first signature shoe: the Why Not Zer0.1. These Jordan basketball shoes feature a two-layer upper, an ankle strap, an easy-pull lacing system, and a full-length bottom-loaded Zoom Air unit. A few months later, a low-top version of the shoe was released. Not much is changed to the silhouette. In fact, only the ankle strap is removed.


Cushion. An 8mm thick full-length Zoom Air unit is embedded underneath a layer of Phylon foam in the midsole. This setup makes the Zoom Air unit the first to make contact with the ground.

Traction. The Jordan Why Not Zer0.1 Low’s micro tread pattern features multidirectional nubs that originate from the center of the forefoot. Because the pattern is tightly put together, it might attract some dust. However, one or two light wipes will reset the grip.


Length and Width. Reviewers report that the Zer0.1 Low runs long. If the basketball shoe is available in your local shoe store, try them on. You might have to go half a size down, though, as the toe area is said to be quite roomy.

Lockdown. The construction of the shoe has a lot to do with the Jordan Why Not Zer0.1 Low’s phenomenal lockdown. The two-layer upper gives the shoe a snug and dynamic fit. The shoe’s speed lacing system tightens with just one pull of the top.

Another feature that sets this shoe apart is its thickly padded internal ankle pillow that makes sure that all dead spaces are filled. The heel cup conforms to the unique contours of the base of the foot, securely grasping it.


The upper is composed of two layers. The inner sleeve is made of soft breathable mesh that keep the foot comfortably free from bunching or pinching. The external layer is made of either textile canvas or synthetic fuse, depending on the colorway.

The shoe also has a huge external heel piece that is made of compression molded Phylon foam. This feature helps with containment and stability.

The Why Not Zer0.1 Low has a full-length bottom-loaded Zoom Air Unit beneath the Phylon foam in the midsole. The outsole is made of either a translucent or solid rubber compound.


Russell Westbrook is known to be a fashion forward icon, it does not come as a surprise that his signature shoe is aesthetically pleasing with just the right amount of flashiness. The Zer0.1 Low’s huge ribbed external cage is what gives it the “Oomph!” factor.

The Jordan Jumpman logo is embossed on the midfoot, the lateral side of the heel, and the outsole. Lastly, it has Russell Westbrook’s logo as a nice finishing touch to the tongue.

Special Colorways of the Jordan Why Not Zer0.1 Low

  • Black/White
  • Cement
  • Triple Black
  • UCLA

Jordan Why Not Zer0.1 Low Quai 54

Released together with other basketball shoes during Quai 54, a Jordan-sponsored yearly streetball tournament that is held every summer. The “Quai 54” colorway mixes green, pink, blue, white, and black one the upper, giving it unique kind of flashiness.

Facts / Specs

Base model: Jordan Why Not Zer0.1
Top: Low
Signature: Russell Westbrook
Lockdown: Lace-Up, Slip-On
Collection: Jordan Why Not
Colorways: Grey / White / Black / Red / Green
Special editions: 1 special edition

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Dimitrije Curcic
Dimitrije Curcic

Dimitrije Curcic has been playing basketball for over 22 years. Like Manu Ginobili, he’s a left-hander whose moves led him to a better career-shooting percentage than the Argentine himself. After playing professionally for 10 years, Dimitrije moved to coaching for two seasons before he became a basketball statistician for StatScore, and FanSided contributor for the San Antonio Spurs. Dimitrije loves to tell hoop stories through numbers and graphics and has been featured on Fansided, FiveThirtyEight, Eurohoops, and TalkBasket among the others.