Jordan DNA

Who should buy the Jordan DNA

This Basketball-inspired Jordan sneaker is a good match for you if:

• You want a shoe with injected unit sole with rubber provides for lightweight cushioning and exceptional traction
• You are after a breathable sneaker inspired by Basketball

Style of the Jordan DNA

The Jordan DNA is a combination of accents from previous iconic Air Jordan shoes compiled in a trendy silhouette. The low top sneaker takes the contemporary shape of the Jordan Reveal with matching TPU eye stays which are somehow pulled out from the Air Jordan IV. The jagged outlining of the midsole resembles the tooling of the III or the V.

A sneaker with such features is destined to be displayed by wearing skinny jeans or shorts to emphasize its details further. It also gives off that outdoor vibe but not too much to be considered as a hardcore court sneaker.

Notable Features

The Jordan DNA's upper is split into two materials which are mesh on the front and synthetic leather on the ankle part. Jumpman logos are displayed on the lateral side of the heel panel and the bottom of the lace bed. TPU lace locks with adjustable holes can be seen from afar. The sneaker also has a basketball-driven outsole with pivot points at the ball and heel.

History of the Jordan DNA

Jordan signed up for the endorsement deal with Nike which includes him displaying a player-specific shoe. Speculations about the original mode surfaced years after its release, but as absolute fanatics soon find out, it was the Nike Air Ship. The AirShip was banned because it does not follow the NBA color rules which led to giving Jordan a fine worth $5,000 every time he wears it in-game.

Branching out from the basketball side of the high-flying brand is a lifestyle-focused category that showcases fashionable iterations for the typical casual desires. Taking inspiration from coveted Air Jordan models, these athleisure kicks are the next in line when it comes to Jordan sneaker collecting.

Without stowing away from the function of a Jordan basketball shoe, some models in the lifestyle category honor the classic performance of their predecessor takes into consideration the Jordan DNA. The sneaker takes design cues from previous iconic models which are injected into a lightweight, off-court form.