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Before the famous “Flu Game,” Michael Jordan already proved he was one of the greats when he made “The Shot” over Craig Ehlo to beat the Cleveland Cavaliers and advance to the second round of the 1989 NBA Playoffs.
To celebrate his game-winning shot, he leaped into the air while fiercely swinging his fist. As he came back down, the Air Jordan IV Black Cement cushioned his landing.
Focusing on performance, Tinker Hatfield designed the Air Jordan 4 to be more breathable and lighter than its predecessors. “The IV was meant to be a little more utilitarian,” Hatfield explained to Nike.com. “Like, OK, Michael … go out and kick some a–.”
The Air Jordan IV Retro stays true to the original with its forefoot and heel Air-sole units. Its genuine and synthetic leather upper delivers a premium look.
Cushion. The Air Jordan 4 Retro is equipped with a Polyurethane (PU) midsole that features responsive forefoot and heel Air-sole units. This cushioning setup is designed to protect against impact and offers a smooth ride.
Traction. These retro Air Jordan basketball shoes have a durable rubber outsole that provides traction on any surface. The multidirectional herringbone pattern on the outsole increases on-court grip.
Length and Width. Wearers are attesting that the Air Jordan Retro IV fits perfectly. They highly advise going true to size when ordering these basketball shoes.
Lockdown. The Air Jordan 4 Retro features thermo-plastic lace lock wings for an enhanced lockdown fit. These retro basketball shoes also come with a sculpted foot frame that increases stability and comfort while you move on the court.
Instead of leather, the original Air Jordan 4 featured a lighter nubuck material with mesh-filled cutouts for ventilation.
The retroed Air Jordan 4 is constructed with a combination of full-grain and synthetic leather that offers increased support and durability. Mesh panels on the upper provide breathable comfort.
Transcending the game of basketball, the Air Jordan IV appeared in Spike Lee’s feature film Do the Right Thing and made a remarkable impact on pop culture. Since then, it has become a streetwear staple and an all-time favorite among sneakerheads.
The Air Jordan 4 Retro’s timeless silhouette delivers a heritage-inspired style with its distinct lace lock wings and oversized heel counter that features either a “Nike Air” branding or a Jumpman logo.
Nike originally launched the Air Jordan IV during Michael Jordan’s 1988-1989 campaign. Its four OG colorways are the Black/Cement Grey, White/Black, White/Fire Red-Black, and Off White/Military Blue.
Ten years after its 1989 release, the Air Jordan 4 was treated to its first retro run. A new Retro+ concept was introduced. This concept produced new colorways and saw minor tweaks to the shoe’s iconic silhouette.
From then on, numerous re-releases of OG colors, new hues, and mashups have been released.
Notable colorways include the OG Black Cement, Pure Money, Motorsport, Black Cat, Mars, Silver Anniversary, Doernbecher, Bred, Oreo, Alternate ‘89, Collezione, Royalty, a women’s White/Boarder Blue-Light Sand, and a limited edition KAWS x Air Jordan IVs collaboration.