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Designed to keep up with Stephen on the court, the Under Armour Curry 7 responds quick, keeps him stable, and lets him cover more ground. These low-top basketball shoes boast a combination of UA HOVR, Micro G, and a new flexible plate for increased explosiveness, energy return and stability.
“The Curry 7 is the first Under Armour shoe to combine two cushioning technologies, and the first Curry signature shoe to feature Micro G,” Under Armour designer Leon Gu explains. “We started with UA HOVR foam at the top and then added Micro G at the bottom. Both materials are separated and perfectly balanced by the flexible plate.”
Cushion. For the first time ever, Micro G makes an appearance in the Curry Line. “We wanted to bring that cushioning back and introduce it to the Curry signature line with the Curry 7. We made it lighter while ensuring that it provides the same response that Stephen needs,” Gu says.
The Under Armour Curry 7 boasts a combination of Micro G and UA HOVR for enhanced responsiveness and energy return.
“By incorporating both UA HOVR foam and Micro G, we’re bringing together two cushioning systems that provide athletes different, but equally important, performance benefits,” Gu explains. “UA HOVR foam is encased in a dynamic web that provides energy return, while the Micro G is super responsive and helps the athlete explode on the court, something Stephen specifically wanted in this shoe.”
UA designers crafted a flexible plate to provide stability and balance these to cushioning technologies.
“The flexible plate balances the cushioning system of the shoe and adds the stability Stephen needs. When designing the shoe, we wanted to give the sneaker a futuristic look that highlights our new technology. The external material on the heel provides an outward expression of the shoe’s internal design,” Gu continues.
Traction. These Stephen Curry basketball sneakers feature a durable rubber outsole with a decoupled heel. The decoupled heel promotes more natural motion and enhances stability.
The outsole is also equipped with an adaptive traction pattern that provides maximum grip and control on the court. “We also transitioned from radial traction to adaptive, herringbone traction in the Curry 7,” Gu notes. “This provides zonally added grip, something the Curry 6 didn’t have. The various grip heights react to Stephen’s movements, meeting the demands of his game and quick footwork.”
Closure. The UA Curry 7 features a lace-up closure for a fully-customizable fit. These low-top basketball shoes also feature a padded heel and ankle collar for increased comfort and support.
The upper of the Under Armour Curry 7 features translucent layers of synthetic leather, mesh, and TPU skins.
“The idea for this upper was to layer translucent panels that grow the levels of opaqueness and showcase an intuitive construction that comes together with an exposed speed plate,” Gu explains. “By incorporating this translucent layering application of synthetic leather, mesh, and TPU skins, we’ve ensured reinforcement in the shoe’s zonal areas. This offers comfort, stability, and mobility, which is exactly what Stephen needs to perform at his absolute best.”
The Curry 7 is also equipped with an internal counter lining that provides immediate step-in comfort and adds stability.
Under Armour decided to take a different approach in designing Stephen’s seventh signature sneaker. “The brief for the Curry 7 was to design the shoe from the inside out,” Gu says. The result is a sleek low-top silhouette that is layered aesthetically and loaded technically.
These basketball shoes also feature signature touches from the 2-time NBA MVP. “Stephen was involved throughout the entire design process. He gave us a lot of creative input, which we were able to bring to life,” says Gu. “The Curry 7 features a nod to Stephen’s three children on the pull tab. We included three characters that represent each of them – a wolf for Canon, a unicorn for Riley, and a butterfly for Ryan. His children will be with him anytime he’s on the court,” Gu continues.
As of this writing, only a few colorways of the Curry 7 are available. However, expect to see more releases as the 2019-2020 NBA season progresses.
- Black/Pitch Grey-Beta Red
- White/White ‘UNDRDT’
- Zeppelin Yellow/Summit White-Mountain Brown ‘Our History’
Under Armour Curry 7 ‘Chinese New Year’
Stephen and UA welcome the 2020 Chinese New Year by honoring Guóhuà—one of the oldest forms of painting traditions. The UA Curry 7 ‘Chinese New Year’ is dressed in neutral tones with a pop of vibrant colors. The highlight of these grey basketball shoes is a floral pattern inspired by Chinese Shui-mo ink.
Under Armour Curry 7 ‘Dub Nation’
Under Armour and Stephen Curry salute Warriors fans by launching the ‘Dub Nation’ colorway. These blue basketball shoes celebrate the team’s new city and arena.
Under Armour Curry 7 ‘International Women's Day’
In celebration of International Women's Day, UA and Stephen are launching an all purple basketball shoe. The color purple symbolizes justice for women since 1908.
Under Armour Curry 7 ‘Nerf Super Soaker’
UA wants to encourage Stephen Curry fans of all ages to splash threes over their opponents. The UA Curry 7 ‘Nerf Super Soaker’features splashes of bright blue with orange and neon green highlights.
Under Armour Curry 7 ‘Our History’
To celebrate Black History Month, Stephen and Under Armour launched the ‘Our History’ colorway of the Curr 7. This colorway is inspired by the Nation Museum of African-American History and Culture in Washington. Featuring tiers of bronze, olive, and brown, the multi-layered upper reflects the museum’s three-tiered exterior.
Under Armour Curry 7 ‘Sour Patch Kids’
The UA Curry 7 ‘Sour Patch Kids’ collection arrives in two exciting colorways—Peach and Lime. These low-top basketball shoes feature a Sour Patch Kids logo on the pull tab, sockliner, and heel. On the inside, a co-branded nutritional facts sticker displays Stephen Curry’s stats.
Under Armour Curry 7 ‘Underrated Tour’
This version of the UA Curry 7 will serve as the official shoe for the upcoming Underrated Tour powered by Rakuten. The Curry 7 'Underrated Tour' is dressed in cardinal red with black accents.