Customization is one of the features that is well-loved by many. More than expressing one's personality, it allows users to have a unique piece in their wardrobe. The Puma TSUGI NETFIT fuses innovation and customization through its lacing system called the NETFIT. This technology enables users to not only have a one-of-a-kind accent on their shoe but to personalize the fit and lacing of the shoe in infinite kinds of ways. These shoes come in men's sizes measuring from 6-13 Medium.
Keeping up with the pace of its progressive technologies is the very modern design of the TSUGI NETFIT. One of the many Puma sneakers that sport a fully knitted mesh upper and knitted sock-like construction, these shoes impose breathability, flexibility, and comfort, a trend and technology that other sneaker brands use. The NETFIT feature combined with the upper provides texture that works well on its mostly monochromatic colorway.
Despite this, its style remains to be minimal, making it an easy pair to go well with most clothes. Taking style notes from the brand's ambassador, The Weeknd, pairing this with a jacket and tapered sweatpants highlight the low-top sporty design of this shoe.
More than the stellar Netfit technology, a main highlight of the shoe, hence its name, TSUGI NETFIT also boasts of the Ignite Foam, an innovative PU midsole which delivers a responsive cushioning that has a high-level of energy return keeping stability on different weather conditions. Although deemed as an underdog compared to its rivals like the Boost and Lunarlon, this advancement shows that this should not go unnoticed.
Officially founded and registered in 1948, Puma was an offshoot from the existing business assets of the "Gebruder Dassler Schuhfabrik." One of the brothers, Rudolf Dassler, acquired the name Puma Schuhfabrik Rudolf Dassler. Since then, the brand has been known for its innovations and fast-forward thinking regarding its designs. Its first released shoe called "ATOM" was the first soccer cleat created which helped the West Germany team score the first winning and post-war point. It continued to introduce modern technologies like Velcro straps in 1968 and the Puma Disc, the world's fastest lacing system during its time in the 1990s.
Since then, despite different brand names' releases on technologically-advanced sneakers, Puma also shows no signs of stopping. One of its recent releases fuses German and Japanese advancements. Tsugi translates to "next" in Japanese, meaning that it equips its users to be ready on the next thing that comes their way.
- The TSUGI NETFIT comes with an extra pair of laces to elevate one's style game.