Asics Gel Lique History
Looking back in history, company founder Kihachiro Onitsuka established Onitsuka Co. Ltd. in his hometown in Kobe, Japan in September 1949 with only a capital of ¥300,000. The company started with just four employees and with the guiding principle of “anima sana in corpore sano.” This Japanese guiding principle which translates to "If you pray to God, you should pray for a sound mind in a healthy body" will, later on, become the acronym for Asics and a vision of creating good sporting shoes by fostering people through sports.
Although the brand name Asics is hardly recognizable outside of Japan and some major American and European cities, it has a huge cult following among serious runners and athletes.
The brand first developed running and basketball shoes in the 1950s and later on diversified their shoe styles by also producing shoes for volleyball, tennis, marathon running, dancing, skiing, climbing, golf, gymnastics, wrestling, specialty training, and other sports.
However, every shoe connoisseur would agree that the biggest contribution of Asics to the footwear industry is the production of the Gel running shoes that continues to be a sneaker fan favorite. The Gel cushioning system that Asics developed placed the company on the pedestal as a serious player in shoe manufacturing.
The Gel Cushioning system, a soft material injected in the form of pods at the shoe forefoot and heel, absorbs landing strikes, reduces fatigue, and reduce impact injuries. Early developers of the gel cushioning claim they are better than an air cushioning system. The gel is made up of a silicone based substance that is injected into the EVA midsole for shock absorption and dispersing vibration.
Among the shoe designs that came out in the mid-1990s and recently resurrected from the extensive archives of the Asics brand is the Asics Gel Lique. With an asymmetrical design silhouette, the Gel Lique was originally manufactured for runners with oblique feet. The Lique name came from the Latin word used to describe something liquid. The shoe first came out in Indian Ink and Black colorways while other colorways soon followed in the late 1990s. The design was later on brought back in 2016 as one of the brand’s retro lifestyle sneaker offerings.