Adidas Stan Smith Adicolor History
The Adidas Stan Smith, a low-profile tennis shoe turned lifestyle sneaker gets a fashionable update with the release of the Adicolor Pack on 2016.
This most-favored, iconic Adidas silhouette known for its white leather upper and green detailing gets an attractive cover in totally bold and vibrant options. And its classic, clean shell is spun with an ultra modern upgrade built with micro-perforated leather that makes this Adidas Stan Smith edition even more a desirable casual footwear.
The concept of Adicolor comes from that bright era of the 1980s when fashion was defined by a burst of multi-colored accessories such as hoop earrings, thick bangles, and sunglasses. A point in time when the trend over loud makeup, teased and wavy hair, tight stirrup pants, and flashy neon leggings spread like wildfire among the younger circle.
In 1985, Adidas came up with a funky idea called the Adicolor program, which allowed consumers to express their creativity by personalizing their sneakers. Adidas particularly marketed all-white sneakers in wooden boxes, which came with a set of colored acrylic paints, a wooden palette, and paintbrushes. To prolong the lifespan and luster of the white leather variety, consumers used a sealant before or after applying paint to their shoes. It was the first advertised concept of customization.
This concept was revived by Adidas in the early 2000s when the Adicolor series was re-launched in two parts. One is the White Series, which is a reproduction of its inaugural release that came with a similar lacing system and a rubber outsole.
The second part was introduced the following year, a special Color Series, which had the famous 1980s The Muppets characters like Kermit the Frog and Miss Piggy, plus other familiar icons like Betty Boop, Trimmy, Tron, Mr. Happy, and Muhammad Ali.
To hype up the campaign of the Adicolor, seven directors from the independent film outfit Idealogue came up with short films featuring the different colors under the collection, namely: White by Tronic, Red by Roman Coppola and Andy Bruntel, Yellow by Neill Blomkamp, Blue by Psyop, Pink by Charlie White, Green by Happy, Black by Saiman Chow. This is one of the breakthrough indie film projects back then as it was the first promotion available for download on Portable PlayStation and the iPod.
More Adidas silhouettes received the upbeat Adicolor vibe in the coming years such as the 2010 ZX Light Run in vibrant colorways; and the 2016 Adidas Superstar in white, tonal red and blue.
Soon enough, the most-favored silhouette by Adidas is splashed with bold color palettes with the unveiling of the low-profile Stan Smith Adicolor in the Spring of 2016. This 1970s court-trainer favorite that turned into a superstar player in the Adidas vintage line-up was an instant head turner when it was unveiled in flashy Yellow and Scarlet colorway options.