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This sneaker is a unisex shoe that's offered exclusively in the guys' sizes. Ladies who want to cop a pair should go 1.5 sizes down from their normal shoe size. The shoe utilizes the traditional lace-up system with a unique two-way option. The wearer could choose to tie their shoelaces through standard eyelets or fabric lace loops. Either way, it offers an adjustable lockdown fit.
Dripping with throwback good looks, the Nike Air Max 270 Futura impeccably combines vintage style with modern technology. Outfitted in a vintage running shoe-inspired upper and chunky midsole, this pair looks right at home amongst today's trend of retro models. Its low-top profile makes for an easy shoe to pair with a multitude of casual wears.
What's more, and equally revering as its innovative silhouette, are the shoe's unique color schemes that could instantly elevate any ensemble. Ladies could pair it with high-waisted sweatpants and a cropped hoodie for a laidback sporty look, while the guys can dress it up in cropped chinos, a button-down polo, and a beanie.
Apart from the allure of the visible heel Air unit, the Nike Air Max 270 Futura’s unique yet understated aesthetic is what most consumers find irresistible in this silhouette. The mixed materials of the shoe’s upper provide stylish texture and depth to its overall design. And once painted in unique and appealing color schemes, sneakerheads are proven to gravitate more towards a shoe.
Following a long line of successful model releases, Nike wanted to introduce a new Air Max silhouette in commemoration of 2018's Air Max Day. A lot of commotion started to brew in the world-wide-web months before the official release of this much-coveted shoe. Dubbed as the Nike Air Max 270 sneakerheads cannot wait upon hearing the news that the new design will incorporate design elements from two of the most iconic Air Max shoes – the Air Max 180 and Air Max 93.
With the intention of constant innovation, Nike wanted the AM270 Futura to possess an outstanding feature in order to bring something new to the Air Max range and push the heritage's technological boundaries as well. This remarkable feature is the exaggerated visible heel Air unit that is designed explicitly for lifestyle comfort with the same level of efficiency as those with performance-based Air units. Measuring 32 mm. in thickness, this heel Air unit is the brand's tallest by far making it a noteworthy model from the Air Max range.
Officially launched on February 1, 2018, the Air Max 270 was initially released exclusively online via the Nike SNKRS app in the Light Bone colorway. And on March 26 – Air Max Day 2018- the sneaker was publicly released in physical stores along with a Teal colorway. The 270 in the shoe's official name is derived from the 270-degree visible Air unit, which also happens to be the moniker of one of this shoe's inspirational models – the Air Max 93.
Halfway through 2018, the Swoosh brand introduced another variation of the Nike Air Max 270. Now displaying a new silhouette, the Nike Air Max 270 Futura clearly aims to connect the past with the future as its refurbished upper takes design inspiration from the brand's mid-90s silhouettes. Reported to take upper design cues from the Nike Triax 96 shoe, the sneaker flawlessly combines the modern aesthetic with the best of the retro era's style.
Generally marketed in the men's section, the Nike Air Max 270 Futura are casual shoes that come in a variety of colorways. Here are some of them: Dark Stucco / White / Newsprint, Black / White, Cool Grey / White / Total Orange, White / Atomic Violet / Dark Grey, White / Total Orange / Blue Heron, Wolf Grey / White / Photo Blue / Dark Grey, and Red / White / Blue.
- Its upper is comprised of the following materials: mesh underlays with nubuck suede overlays, a polyester tongue, and tumbled leather-crafted Swoosh logos.
- The shoe is marketed under the brand's Sportswear category.
- Pull-tabs are placed on the heel collar and tongue as an aid for easier entry.