DC Syntax Style
Featuring the DC Heritage silhouette, the low-top DC Syntax exhibits a classic style but also has a street-style approach which dramatically appeals to casual consumers. Its colorways compliment the DC logos located all over the shoe which grants more distinction than usual. A sleek choice for any casual ensemble as the sneaker looks great with shorts or jeans, the DC Syntax ensures that wearers will always be in style, whether on or off the streets.
The TPU heel lock and rubber outsole on the DC Syntax ensures durability, and the DC's signature pill pattern tread adds to the overall traction of the shoe. Also, one can notice that the DC branding is all over the sneaker, for better recognition.
DC Syntax History
DC Shoes was founded in 1994 by former skateboarders Damon Way and Ken Block. DC Shoes produces skateboarding and snowboarding footwear, bags, shirts, and other accessories. By the year 2000, the company recorded around $60 million in sales. To further strengthen its popularity, the company sponsored skateboarding teams in various countries such as Australia, China, Spain, and Norway. Eventually, in 2014, the sponsorship discontinued.
In 2004, DC Shoes was acquired for $87 million by Quiksilver, an American retail sporting company. With the help of Quiksilver, the company earned $1 billion in revenue in the same year. Since 2010, DC Shoes transferred its headquarters to the same state where Quicksilver’s office is, in the seaside city of Huntington Beach which still stands today.
The DC Syntax is one of the latest additions of skateboarding sneakers that the company carries. It features the classic silhouette of the DC Heritage combined with vital updates which contribute to its style and performance that garnered acclaim from wearers.