Vans UltraRange History
In the mid-60s, brothers Paul Van Doren and James Van Doren and their friends Gordon Lee and Serge Delia started a shoe company in California called the Van Doren Rubber Company. Their company was unique that time because they designed, created, and sold their pairs on the same day in the same premises.
Their first products were made of the thick rubber sole and the very durable Duck Canvas #10. The company wanted to deliver a sneaker that is easy on the eye and robust enough to withstand strenuous activities. In the 70s, the 'House of Vans' was coined by a group of skaters as they liked the aesthetics and rugged look and the sticky rubber sole of the Vans. In 1976, the 'Off the Wall' logo was introduced.
The iconic Side Stripe of the Vans was introduced in 1976 in the Vans Old Skool model. It is the result of a random doodle of one of the founders, Paul Van. In the 90s, Vans was able to penetrate the casual fashion. It was seen sported by rock stars, personalities, and hip-hop celebrities. Several collaborations were formulated during this period which changed the history of all sneaker collaborations.
Vans was able to reach the world stage before the 70s ended. However, in 1984, the company filed for bankruptcy because of a wide range of products they offered in the market that exhausted their resources. Three years after, the company was able to recover and paid all their debts.
From manufacturing, the brand turned into a marketing company in the 90s. They started sponsoring popular and massive sporting events and popular athletes. They launched their apparel line to serve a vast array of customers. Fifty years since it was initially presented, the company is now selling $400 million per year.
In 2017, Vans launched a sneaker that has been described as the outdoor version of the Old Skool. This stylish kick offers versatility that goes well with any ensemble for any outdoor activities. This summer-ready kick bears the breathable upper with UltraCush foam sole, Luxliner lining, and the classic inverted waffle-patterned rubber sole.
The UltraRange displays a sportier profile but retains the classic elements. It was built to inspire the users to travel and explore the world by showcasing elements that look and feel good while on a trip to the beach, walk around the city, or anything in between. It has been tagged as the very lightweight and comfortable travel sneaker to date by its wearers.
Special Editions of the Vans UltraRange
Vans UltraRange Rapidweld
This edition features a reversed waffle lug to maximize the traction and grip of the shoe on various kinds of surfaces. This all-around Vans UltraRange sneaker is packed with lightweight materials to amplify its comfort, suitable for all-day use.
Vans UltraRange Pro
Considered as the most technical skate shoe under the Vans UltraRange umbrella, the Vans UltraRange Pro is bursting with durable and technical elements making this model a highly appropriate kick for hardcore skateboarding.
Vans UltraRange 3D
This Vans UltraRange for men and women was revamped to enhance the comfort making it perfect for the modern wearers. This model features a retro yet versatile design that can be worn for almost any casual ensembles.
Vans UltraRange Gore
This high-performance slip-on sneaker delivers sufficient support and comfort that can be worn throughout the day without straining one's feet. This model boasts its lightness and versatile appeal that can be easily matched with almost any attire.
Vans UltraRange Gore Hi
These high-top Van UltraRange sneakers provide better stability and ankle support compared to its predecessor without giving up the known comfort and durability. Also, the versatile appeal was kept intact making this sneaker suitable for various kinds of adventures.
Vans UltraRange Mesh
The unique mesh appearance of this model makes it stand out from the other iterations under the UltraRange series. This more breathable version of the UltraRange can be matched up with a relaxed outfit or smart casual attire.
Vans UltraRange MTE
This variation displays sneakerboot features that suit the city streets. The velvet suede reinforces the mesh upper to give a durable and luxurious appeal. Also, the iconic Sidestripe gives a casual vibe to boost its laidback flair.