Vans Diy Old Skool History
The Vans' story is such a marvel to ponder on especially when talking about the Side Stripes found on few of its sneakers’ panels. Decades before the existence of the Warped Tour, the California brand had been improvising their catalog to blend well with the needs of society which, of course, includes skateboarding along the way. From utility deck shoes in the 60s to a canvas of art aesthetics in the 90s, Vans sneakers proved itself worthy to be included in one’s line of footwear.
The Side Stripe was probably the pinnacle ingredient of the brand’s recipe to popularity. It was first conceived around the mid-70s on which was patched on into a sneaker now known as the Vans Old Skool. Recognition was vital in catapulting a company to the top tiers of the lifestyle market, and the Side Stripe did its job with flying colors. Formerly known as the “jazz stripe,” the doodle played along the panels of Old Skools like an innocent baby waiting to be carried.
It was 1977 when the public first heard of the Old Skool on which it is initially called Style 36. The monicker “Style 36” came from Vans’ own system of naming their models which roots from the early customization years since they debuted in 1966. The Old Skool was the skate-inspired company’s first attempt to expand their sneaker material by introducing leather for its panels as well as suede for the heel and toe caps.
One of the most iconic colorways released during this era was the Royal Blue. It was the same period when Stacy Peralta developed a liking for the said flat deck shoe. As time moved on, the Old Skool’s performance as an action sports sneaker https://runrepeat.com/ranking/rankings-of-skate-sneakers gradually progressed to the lifestyle limelight as more and more non-skaters began to use it for everyday wear.
The retro-loving era of the 2010’s gave rise to vintage-styled footwear of the earlier decades coming from different brands like Adidas and Nike. Vans was also fortunate to give in to the contagious craze implying that the Old Skool would soon see a ray of fame again. With Supreme on their side, it was as easy as pie.
What started out as a scribble became a widespread phenomenon with silhouettes emblazoning their pure white uppers with doodled words. This action enhances the feel of personalization and is somewhat an eccentric trend but who are we kidding when we talk about fashion being weird, right? Examples of such are the Reebok Instapump Fury crossing over with Vetements to produce the “Doodle” colorway as seen at the feet of Korean stars like Gianna Jun.
Radical outtakes soon dominated the apparel market with designs seeming out of this world. Many of those designs include color-blocked overlays and weird Do-it-yourself schemes that the fans love. The Old Skool was even customizable in 2017 with a D-I-Y theme which consists of an embroidered rose patch to be attached manually by consumers.
The idea was taken to a whole new level by the East Coast Company again in their D.I.Y.-inspired silhouette called the Vans Diy Old Skool. Hand-drawn details overpower the overall aesthetic of the low top sneaker from the wordy side panels to the scribbled checkerboard pattern on the midsole. To complete the muted look, re-enforced suede toe caps cover up the front and rear of the sneaker.