Good to know
The Tretorn NylitePlus is available in men's and women's sizes. Generally, these sneakers run true to size. Those with wide feet, however, may find these narrow, so it is recommended to order half or a full size bigger for a more comfortable ride.
Although there are many new and upcoming players in the athleisure sneaker industry, Tretorn proves that, as one of the pioneers in the business, its sneakers are also worthy of a second look. Stylish then and still fashionable until now, these sneakers shows that its low-top and minimally designed silhouette is not only timeless but versatile as well.
Described as a must-have sneaker in "The Official Preppy Handbook," these sneakers pair beautifully with most clothes for different occasions. Because there are more colorways available now compared to its original release, users can enjoy styling these and match each color to their personality.
Even though the style of the Tretorn NylitePlus is kept intact from its original release, there a few updates that keep the shoe not only refreshed but modernized as well to keep up aesthetically and technologically. One of the innovations done for this sneaker is the injection of the EcoOrtholite insole. It is a bio-based formulation that is environmentally friendly and sustainable. This technology uses a bio-oil alternative made of castor beans as a substitute to petroleum-based PU. Despite the change in material, this remains to plush and comfortable to the feet, with the added benefits of carbon footprint reduction.
During the late industrial revolution, specifically in 1891, Johan Dunker launched Helsingborgs Gummifabriks AB, a rubber manufacturing company in Sweden. Tretorn obtained its name as a nod to the three towers of the original company. Although it initially started in producing tires, the company soon found its success in galoshes.
Hired as the only salesman of the company, Henry, Johan's son, help imprint the Tretorn's success. From its production of 39,000 pairs in 1892, the brand soared to 206,000 galoshes just two years after. In 1986, the company achieved its milestone of producing its one-millionth pair. It drove Tretorn to expand its line of products to hoses, tennis balls, and bicycle pedals, proving that forward-thinking, an unusual trait among businesses during the time set the company apart from others.
In 1967, Nylite was launched, a sneaker that dominated tennis courts across the globe for more than a decade. Famous Swedish player, Bjorn Borg, contributed to its popularity by boasting its comfort and versatility in the 60s. The Nylites was dubbed as the first luxury sports shoe. Eventually, it reached the streets, seen sported by celebrities like Jackie O. and Farah Fawcett.
With the recent trends of bringing throwback street style, the Nylites returned with a vengeance proving that its style is timeless.
- Celebrities like Kate Upton and Reese Witherspoon were spotted wearing the Tretorn Nylite Plus.