Good to know
Much like the rest of Puma’s RS line, the RSX BMW MMS is available in men and women sizing. Due to the bulkiness of the design, reviews mention it is best to go half a size or a full size up depending on one’s snug preference.
One can lace up through the entire six-ring loopholes or stop at the fifth for a looser fit. To keep the laces in place is a leather tab on the mid-tongue.
Because the Puma RS-X BMW MMS bears the basic colors of light blue, navy blue, and red against a white/grey or all-black backdrop, choosing what to wear can come in forms of minimally-inspired or fashion-forward outfits. One can always go basic or crazy-fun with one’s stylish preferences.
Departing from the common RS-X horizontal-striped heel patch, this collaboration edition bears a plain leather heel patch with the BMW pin logo. To signify the partnership, this chunky-dad silhouette features bold TPU pieces at the midsole with BMW Motorsport team colors for stability.
Metallic silver accents sit above a mesh-leather upper that provide ample breathability.
Tongue pull tabs, equally bearing the BMW MMS colors and Puma RS-X branding, tie together the whole concept of this partnership.
Puma’s RS - Running System - technology was born in 1986 through the release of RS100. A first in the shoe technology history, the RS 100 could track how far a user ran through an electric box located at the heel of the shoe.
To access the data, one had to plug the shoe into a computer and download the information containing the distance one has done in a duration of time. Best of all, it also calculated the caloric cost of running. It was the Fitbit of today.
Puma relaunched the RS collection in December 2018 by releasing various RS sneaker designs. Although the new models did not carry the tiny electronic mechanism, it boasted of multiple layers of different materials and pops of color. Bulky in design that is on-point of the dad, chunky shoe trend.
BMW M is born
In 1972, the BMW Motorsport division was born with the sole purpose of creating racetrack-ready cars for both professional drivers and everyday driver enthusiasts.
The first car to be developed by BMW M is the BMW 3.0 CSL, which bore the first BMW M racing design and color. It was nicknamed the “Batmobile” due to its massive aerodynamic wing. It won some of the most notable European Touring Car championships at that time.
The BMW M1 was the first to wear the “M” badge and was presented in 1978 at the Paris Motor Show featuring a six-cylinder engine. Since then, BMW has released various performance-based models under the BMW M department.
Partners through the years
Puma and BMW Motorsport had a brief partnership back in 2004-2009 through the BMW Williams Formula One team.
Both giants revisited this alliance in 2012, with Puma becoming the official supplier of BMW’s team and racewear for all motorsport racing operations. Puma also became the exclusive licensing partner for BMW M footwear, apparel, and accessories.
- BMW M Motorsport branding on the medial side.
- Running System branding on the lateral side and tongue.
- Graphic PUMA Formstrip across sidewalls.