Good to know
This contender in the running-inspired trainers from Puma is available in both men’s and women’s sizing. While generally running true to size, a couple of reviews mention that the sizing tends to be on the bigger side, particularly for those with narrow feet. It is still best practice to diligently go through the site’s sizing guide and scan the recommendations from previous purchasers to get the most preferred size.
Various individuals who have some of the LQD CELL models, rave about how comfortable the detachable footbed is. Powered by Puma’s SoftFoam+ innovation, this insole provides springy and utmost comfort.
Wrapped in various panels of vibrant colors, outfitting choices can go as minimal or as bold as the colors are on this Optic Sheer version of the LQDCELL. Because of the see-through mesh material, airflow is just beyond the roof. Donning this on feet takes some guts, but it takes another level of confidence when one decides to wear this incognito of socks.
- Pull-off a no-fail athleisure look in black joggers, a neon orange sports bra, and a pair of the Optic Sheer LQDCELL in the tutti frutti pastel colors.
- Look casually hip in khaki pants folded at the seams, a turquoise polo shirt tucked into the hip, and a black-and-white colorway with some hits of purple.
Apart from the feast of color stimulation, another focal point in the Optic Sheer LQD CELL is the cushioning innovation that is infused in the rear and forefront of the shoe. This is highlighted in a see-through TPU at the heel and front in color-coordinated hues. Flipping the shoe, these shapes that house the cell technology is also visible through hexagonal cut-outs on the outsole.
The translucent mesh upper material allows the wearer to change up the overall look of the shoe based on the socks worn underneath it. Although it is a more durable kind of mesh, overlay and underlay patches are strategically placed for added reinforcement.
To prevent the tongue from involuntarily moving from side to side are loops hidden on the side most of the tongue. Eyelets are put in with some under backing to keep the laces from tearing through the mesh.
Puma invented the first CELL technology in the ‘90s to craft a lighter running shoe. Using blow-molded TPU and forming it in a pattern of interlocked hexagonal cells, it affords better stability and cushioning.
Since then, numerous research and technology have caught up. Bringing in a tried-and-tested technology in this age and modernizing it to encompass Puma’s identity, brought about the release of a much-improved version of innovation.
The CELL in liquid form -- dubbed LQD CELL -- was released in 2019. This time the tech is lighter and thinner. The result is improved shock absorption and increased stability coupled with Puma’s zoned foam locations that equal to optimal steady movement.
From AR to Optics
To introduce this newest technology, Puma released the Puma LQDCELL Origin AR in April 2019. Released as a limited edition, the Origin AR LQD CELL takes inspiration from the augmented reality with QR codes and geometric patterns covering the design.
Along with the launch is a downloadable Puma LQD CELL app that allows users to unlock filters and add special effects to their shoe shots and videos for that Instagram-worthy post.
Three months after AR, the Puma LQD CELL Optic was launched. Continuing with the futuristic theme, it is an upper of layers of dynamic colors, geometrical shapes, and sheer upper sitting atop a chunky midsole carrying the latest cushioning upgrade.
- Three Puma formstrips in different materials, overlaying each other, are spread across the lateral side.
- Pull tabs are on the heel and tongue.
- LQDCELL branding is on the heel right above the TPU that encages the technology.