Nike Air Max 3: Reviving the Air Max grail
Initially released in 1990, the Nike Air Max 3 quickly gained popularity and tagged as one of the essential sneakers in history. In 2000, it was renamed to Nike Air Max 90 and seamlessly transitioned into Nike's ultimate casual footwear. Since then, Nike launched countless colorways, collaborations, and variations of the Nike Air Max 90 in the market, boosting its undeniable charm in the lifestyle category.
In 2020, to celebrate AM 90's 30th year in the market, Nike relaunched it in its OG name. The Laser Blue color scheme of Air Max 3 features the classic icy white leather and mesh upper with ridged cobalt panel for style and reinforcement. It has a black mudguard overlay and the grey Swoosh branding on the side to complete the retro look. To further emphasize its classic style and provide unmatched comfort, this kick has the visible Air sole unit on its heel.
What is Nike Air sole technology?
The Air sole unit was the first Air technology developed by Nike. It is made of pressurized air inside the durable and flexible bag and usually located at the midsole under the heel or forefoot, or sometimes in both areas. When the wearer strikes the floor, this Air sole unit compresses to provide cushioning and absorbs the impact from the foot. Immediately, it will return to its original shape, just in time for the next hit.