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The Native Jerico, just like the other footwear offerings of the brand, is specially made for its users to discover the wonders of wandering. To match that intent in mind, these sneakers sport a laceless construction to achieve that slip-on easy on and off wear. It is available in men’s and women’s sizing.
One of the unique features of injected molded EVA construction is the fact that it allows its users to go to the beach and the desert without the need for a change. The low-top construction and the casually hip design of these sneakers make it the perfect travel companion for those who are looking for fuss-free footwear that matches most of the clothes. Coming in five colorways—lavender, mink pink, pigeon gray, shell white, and surfer blue, these sneakers have a great selection of neutral and pastel colors that are all easy on the eyes.
If there is a sneaker that can be called the model citizen for the brand, it is the Jericho. Because it uses a unique material on the upper, it was dubbed as a big shot sneaker that eventually embodied the young brand. Using EVA on the upper, midsole, and outsole, makes it not only comfortable but durable, shock-absorbent, anti-microbial, and easy to maintain.
The brand, across all its products, also boasts that it only manufactures beast-free footwear. It means that not a single strand of hair or hide was used in any of their creations.
Only established in 2009 by Canadian Damien van zyll de Jong, Native proved that despite being new in the game, it could keep up with the already established sneaker brands. Being entirely clueless about everything, it is quite surprising that the brand was able to set up a brand even without a concrete vision and a background in footwear.
To educate himself about the business and the manufacturing process, Damien traveled to China and surrounded himself with people who are experts in the industry. From this, knowing that he should shy away from canvas upper and vulcanized construction, he took a look into EVA injection moldings as the main component of his shoe. Despite having material restraints, the benefits outweigh everything.
The company's vision included the Keep it Lite mantra that is passed along from each footwear. Currently, the brand is available in 30 countries around the globe. And, despite being known to specific styles initially, it diversified and played with different materials.
- The Native Jericho is built with perforations at the toe part to increase breathability and to permit its wearers to wear these without the need for socks.
- These sneakers are easy to clean as it is hand-washable.