Fila Creator: The style
Displaying the '90s running footwear design, the Fila Creator will surely turn some heads. The upper is fabricated with bold details heavily influenced by retro look but modernized to suit the current trend.
The upper is made of mix materials that give various shapes and textures and highlighted with contrasting lines.
This sports-inspired sneaker is available in several hues that will surely amp one's casual attire. To style this chunky kick, some would opt to pair this kick up with oversized jeans and hoodies.
Meanwhile, some would match this up with acid washed jeans with an oversized t-shirt for an authentic '90s dad look.
The Fila Creator parades a look inspired by the sport that dominated the 90s - running. This vintage-inspired sneaker has an upper that gives its wearers explosion of texture and shape.
The brand added contrasting lines to provide an aggressive pattern across the upper. These bold details riding atop the chiseled chunky midsole will surely turn several heads of the modern consumers.
History of the Fila Creator
Italian brothers, the Filas, established Fila company in 1911 that produced textile for their town called Biella.
From manufacturing textile, the company evolved through the years, which led them as one of the top producers of high-end athletic wear in the current market.
Fila initially engineered footwear for the tennis sport. The company endorsed several topnotch tennis athletes such as Boris Becker, Bjorn Borg, Monica Seles, Jennifer Capriati, and Kim Clijsters.
Unlike Nike and Reebok, Fila was not able to become a hit brand and unfortunately continued to lie behind the giant sportswear brands.
In 1994, Fila was able to secure endorsement deals with the NBA Superstar Grant Hill and the winning skier Alberto Tomba.
This move catapulted the success of Fila in the footwear domain as many started to recognize the quality and style of their product line. Since then, the brand was able to take in other sports, such as soccer, baseball, and even motorsport.
Years passed, several adversities had happened to Fila; thus, to save the company, the brand had undergone several acquisitions and mergers.
In 2003, Fila was acquired by a Korean company and developed it into a high-fashion brand. The new owner established Fila headquarters in Mila and worked their way up to be recognized as a top-notch brand of sneakers and apparel.
Among the brand’s lifestyle shoes is the Fila Creator. Flaunting a chunky sole, it’s a kick you won’t miss with its trendy and unique aesthetics.
- The Fila Creator sneaker has the lightweight EVA midsole for support and comfort.
- This pair has the reliable rubber outsole that provides traction on any surfaces.
- Fila decorated this sneaker with their logo found on the tongue, heel, quarter, and toe box.