Pink Nike basketball shoes

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Pink Nike basketball shoes

Gone are the days when wearing pink basketball shoes was considered a girl thing. As a matter of fact, the number of pink Nike basketball shoes, along with several pink sportswear items, has been increasing in recent years. The color pink, in general, has transitioned from representing delicateness and feminism to becoming a universal color of love for self and for others.

Pink basketball shoes from Nike: The current stories

A women’s college basketball coach from North Carolina State University named Kay Yow had been battling with cancer for over two decades. When she died in January 2009, some sportswear and shoe manufacturing companies, US-based Nike included, paid tribute to her immense contribution to basketball by creating pink basketball shoes and apparel. Part of the proceeds of these products goes to the Kay Yow Cancer Fund, a charitable organization that helps fight breast cancer by supporting research projects and other related programs.

Nike's Kevin Durant regularly releases pink basketball shoes to honor his Aunt Pearl who also died of cancer. A portion of the sales of his pink 'Aunt Pearl' shoes goes to the Kay Yow fund. LeBron James also releases pink Nike basketball shoes to support this initiative.

Of course, not all pink basketball shoes from Nike are all about Kay Yow and the cancer fund. Some releases pay tribute to beloved cartoon characters such as the pink Patrick Star from Spongebob.