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It seems that the Adidas brand has created the perfect concoction to last them through the ages. The Three Stripes can mix aesthetics and technology in their shoe creations, especially that ones for basketball. Zeroing in on the brand’s creation for the hardwood, one can see the different looks that they offer their wearers. Colors ranging from the fiery reds to the more subdued tones of blue, one can see the artistry behind each model - every shade of color expresses its own unique set of stories and emotions.
What does the color blue represent?
The color blue is definitely ubiquitous today, but it has not always been so. Coloring the sky as well as the seas, the shade is rarer in nature than one might expect. Its popularity has risen only recently compared to other shades like white or black. In fact, the earliest recorded attempt in naming this hue is from Homer’s writing. The Greek writer described the sea as ‘wine-dark.’ This azure hue was not influential enough in the past to warrant a name.
However, things changed 6,000 years ago when the semi-precious stone Lapis was mined in Afghanistan. As people started to make colorants, it was the Egyptians who were the first to appreciate the blue tinge from the stone and made use of it–especially for aesthetic purposes. It was during this time that the Egyptian word for ‘blue’ was created. From then on, the shade’s popularity spread throughout the Persians, Romans, and Mesoamericans. However, the production of its pigments is quite expensive, leading to royalty being the only ones to afford it in the early days.
In modern times, of course, the color blue is one of the most marketable shades out there. Standing for stability, trust, and depth among other things, the color is mostly used by brands that want to bring forth an air of trustworthiness.
However, blue has become more flexible in the message that it conveys, especially when paired with several different colors. It is no wonder that Adidas makes use of the shade to color their footwear, and each colorway brings in their own unique vibe.
Notable technologies found in blue Adidas basketball shoes
The Three Stripes is not only concerned with aesthetics in the creation of their basketball shoes. The brand also makes sure the feel of wearing Adidas basketball shoes is as as beautiful as they look. Here are some of the note-worthy technologies found in blue Adidas basketball shoes that elevate every player’s hardwood experience:
Boost has been one of the innovations that helped skyrocket the brand’s name into popularity. Nike was dominating 60% of the market when Adidas stumbled upon this unique cushioning technology with great responsive capabilities.
The material is not directly manufactured by Adidas and is, in fact, a product produced by a company in Germany called Badische Anilin & Soda-Fabrik. Using foam pellets called energy capsules, the developers discovered it’s most useful when one melds the pellets into a singular piece. The energy return for the material is doubled compared to that of the usual EVA foam found in most footwear. It was not long before Adidas introduced Boost into their boots. And the rest, as they say, is history.
Adidas’ answer to the knit-craze is Primeknit. Digitally woven, the resulting upper is seamless and gets rid of any excess materials. The one-piece construction of the material brings a sock-like fit while bringing in breathability for its wearers. A lightweight feel is also afforded to players with this material.
This material has been discovered in a fair in Frankfurt, Germany, and it was still called the Techtextil. When it was spotted by Adidas employees, they were quick to recognize that the material can be used in developingsports footwear. Primeknit is created out of flexible thermoplastic fuse yarns. It adapts to the wearer’s movements by following the unique contours of the player’s foot.
A common element in various kinds of footwear, Thermoplastic Polyurethane (TPU) is a veteran in cushioning. The material delivers a responsive feel for wearers, bringing a decent amount of energy return for each step taken. It’s not just exclusively found in basketball shoes as well; football boots are among several of the footwear types that sport TPU.