Extremely popular sneakers because of their price range, versatility when it comes to style, and freedom of movement. Almost everyone is guaranteed to have low-top sneakers in their shoe rotation.
Mid-top sneakers extend toward the ankle for a little more support and hold. These lie somewhere in the middle between low-top and high-top sneakers in terms of usage and popularity.
Sneakers with collars that go above the ankles for optimal hold and support are some of the most sought-after models in lifestyle shoes. Most of these shoes take their roots from basketball and have easily or fashionably crossed to mainstream wear.
Good to know
Regardless of cut, it's always good to start with sneakers that can be worn for the daily grind, also called as "beaters" by some, as these are usually cheaper, easy to clean, and still gives that lifestyle "edge" before going for those wallet-thinning models.
Adidas NEO sneakers
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Nowadays, people, especially the youth, care more about how they look. They keep on finding ways, not just to look good, but also feel good. Several brands offer eye-catching and comfortable sneakers that would fit one’s lifestyle and meet one’s fashion taste. Therefore, Adidas created a group, Adidas NEO, that would cater to the needs of the young generation when it comes to the fashion trend.
Targeting consumer ages 14-19, the Adidas NEO Label aims to deliver young, fresh and stylish products. From sneakers to apparel, it offers casual sportswear that people can use every day. The Adidas NEO sneakers are available for both genders.
Let me share some of the Adidas NEO sneakers that are worthy of the attention of those who are looking for fresh options without breaking their pockets. Adidas NEO collection, also known as the Essentials collection, has sneakers available in a myriad of colors such as black, gray, white, orange, red, blue, pink, aqua and green.
With the Cloudfoam technology, Adidas NEO sneakers give you the freedom from painful heels, tired feet, and other unneeded restrictions. Cloudfoam is a newly developed EVA compound, providing the ultimate comfort of underfoot cushioning. Some of the Adidas Neo sneakers with Cloudfoam technology that you can kick up to the next level are:
Adidas Cloudfoam Racer TR
Inspired by the outdoor trail runners, this footwear is among the Adidas NEO sneakers that have the perfect mixture of style and comfort at a budget-friendly rate. It has a lightweight mesh upper that provides optimum breathability. The sleek Cloudfoam Racer TR sneaker offers comfort and supreme cushioning through its midsole and Cloudfoam
Fit & Sizing: This sneaker is available in men’s and women’s sizing ranges from 7 to 14 and 5 to 11 US respectively, in medium width. It has a lace-up closure system that provides
Style: This shoe looks good with joggers, shorts, skinnies as well as denim skirts and jeans.
Adidas Cloudfoam Ultimate
Up for grabs at $85, the Adidas Cloudfoam Ultimate has outsole cutouts that flash at the Cloudfoam For supreme breathability, it has a sock-like knit upper. It is among the Adidas NEO sneakers that offer unmatched comfort. The textured outsole provides reliable traction and additional grip.
Fit & Sizing: This sneaker is available in sizes 5 to 11 for women while 4 to 14 for men. Built with a lace-up closure, it provides a secured lockdown and adjustable fit. Its round toe silhouette gives sufficient room for people with wide feet.
Style: With an exuding fashion-trend look and a sporty vibe, this shoe is one of the Adidas NEO sneakers that can be wear in a variety of casual occasions. It looks good with joggers, shorts, denim skirts, or jeans.
Adidas Cloudfoam Advantage
The ‘70s collegiate style of the Cloudfoam Advantage has a premium suede or leather upper, depending on the colorway. If you are looking for a pair of gray, brown or black sneakers then you will get the suede upper, the rest of the colorways available will be made of a leather upper. It has the rubber outsole that gives reliable grip.
Fit & Sizing: This low-top shoe is available in men’s sizing ranges from 7 to 14 US in medium width. Women can grab a pair by sizing 1.5 down than their usual sizes. It has a lace-up closure that provides an adjustable fit. Among the Adidas NEO sneakers, this footwear also has the foot-cradling Cloudfoam, delivering supreme comfort.
Style: It is one of the Adidas NEO sneakers that have a streamlined and clean design. With a classic look, it works perfectly with shorts, denim jeans or khaki pants. Women can also don it with denim skirts.
Adidas Cloudfoam Advantage Clean
With a throwback court look combined with modern comfort, this footwear is among the Adidas NEO sneakers that are detailed with perforated 3-Stripes as well as an embossed logo on the heel. It has a rubber cupsole that delivers reliable traction.
Fit & Sizing: Like most of the affordable Adidas NEO sneakers, this shoe has the Cloudfoam memory sockliner, providing supreme in-step comfort. Its textile lining gives a great next-to-skin feel. Gentlemen can pick from sizes 4 to 13 while women can choose from 7.5 to 11.5 US.
Style: With a straightforward design, this footwear comes in different colorways that can suit a variety of smart and casual attire. Men can match it with chinos and jeans while women can wear it with dresses, skirts or cuffed denim jeans.
Adidas Cloudfoam Flyer
The Adidas Cloudfoam Flyer has a mesh upper that offers maximum foot breathability. For reinforcement, it has synthetic leather overlays. The Cloudfoam midsole and footbed, as well as textile lining, offer ultimate comfort.
Fit & Sizing: This footwear is available in men’s sizing ranges from 6 to 14. Women can also grab a pair by picking 1.5 sizes down than their normal sizes. It is among the Adidas NEO sneakers that are available in D-medium width.
Style: With a sleek upper, the Adidas Cloudfoam Flyer is one of those Adidas NEO sneakers which can easily match a variety of casual clothing. It can go with denim jeans, shorts or joggers. Ladies can also wear it with denim skirts.
Adidas Cloudfoam Super Daily
Good for everyday wear, this footwear is one of the Adidas NEO sneakers that gets a vulc-inspired upgrade. It has a soft suede upper with tonal 3-stripes, giving a clean vibe. For reliable traction, it has rubber outsoles with foxing tape.
Fit & Sizing: Fits true to size, this shoe is available in men’s sizes ranges from 6.5 to 13 US. With the textile lining, it provides a great next-to-skin feel. Its lace-up closure offers an adjustable and secured fit.
Style: This shoe, like some of the Adidas NEO sneakers, possesses a clean silhouette which can easily match a variety of casual and smart outfits. It looks good with shorts, denim jeans as well as khaki pants.
Adidas Cloudfoam Daily QT Clean
Among the Adidas NEO sneakers, this shoe offers a perfect blend of an on-trend design and supreme comfort that anyone needs. It has a synthetic and coated leather upper with micro perforations that provides breathability. The Cloudfoam insole ensures amazing comfort in every stride. Another version of this sneaker is with a jacquard texture upper, exuding a more feminine look.
Fit & Sizing: Available for women, this shoe has sizes ranges from 5 to 11 US. It is built with a lace-up closure system, giving an adjustable fit. For a great next-to-skin feel, it has a comfortable textile lining.
Style: This footwear is one of the Adidas NEO sneakers that have a sleek design as well as a versatile silhouette. With a sporty vibe, this sneaker goes well with any casual attire. Ladies can don it with their skirts, shorts, jeans or dresses.
Adidas Cloudfoam Race
Inspired by modern runners, the Adidas Cloudfoam Race has a knit upper that keeps the foot cool while the rubber outsole gives grippy wear. This lightweight shoe is one of the Adidas NEO sneakers that have the right mixture of comfort and style. For people who long for comfort, this shoe is the worth the attention.
Fit & Sizing: Men and women can grab a pair in sizes ranges from 6.5 to 14 and 5 to 11 US respectively. With Cloudfoam sockliner and midsole, it offers lightweight and supreme cushioning and in-step comfort.
Style: This shoe is one of the Adidas NEO sneakers that have a straightforward design yet catches the crowd’s attention. With an affordable rate, this sneaker is a fashion staple that can match a variety of casual clothing. People can pick from a variety of colorways such as blue, red, gray, black, white and pink.
Adidas Cloudfoam Lite Racer Star Wars
As Adidas continues to deliver innovative and fashion-forward footwear, the Adidas Cloudfoam Lite Racer Star Wars is released to the market to meet the needs of the young consumers. It is among the Adidas NEO sneakers that offer in-step comfort as well as ultimate cushioning. Inspired by the movie Star Wars, this sneaker fits the bill for long walks and let users stay stylish and enjoy uncompromising comfort.
Fit & Sizing: Among the Adidas NEO sneakers that were released, this footwear has a lace-up closure for a flexible fit. Men can pick from sizes ranges from 6 to 12 US, in medium width. The mesh upper keeps the foot fresh. It has the textile lining for added comfort and a next-to-skin feel while the waffle-patterned outsoles provide grippy wear.
Style: With a mesh upper with metallic overlay, this eye-catching shoe can be paired with different casual clothing. For instance, it looks good with joggers, shorts, or even denim jeans.
Adidas Cloudfoam Super Racer Star Wars
Launched in 2016, the Adidas Cloudfoam Super Racer Star Wars was released in a couple of colorways, characterizing Darth Vader and the Stormtroopers. Like other Adidas NEO sneakers, this shoe has the perfect blend of comfort and style that can be availed at an affordable rate.
Fit & Sizing: With a sleek profile, this shoe is available in men’s sizes range from 8 to 12.5 US, in medium width. Like other Adidas NEO sneakers built in men’s sizes, this shoe can also grab by women by picking 1.5 sizes down their usual size to get the right fit. It has a mesh upper to provide breathability.
Style: With the Star Wars embroidery on the tongue, this sneaker has a straightforward yet eye-catching design. It is designed with camouflage graphics on the neoprene-like textile heel as well as two-toned front upper. Like most of the Adidas NEO sneakers, it can be paired with joggers, jeans, shorts, and other casual outfits.
Adidas Cloudfoam Super Flex TR
If you are going to hit the gym, for a long walk or to perform any casual activity, this sneaker is one of your go-to shoes. It is designed with woven mesh fabric upper, delivering comfort and breathability. Up for grabs at a budget-friendly price, this sneaker provides not only superior comfort but also aesthetic appeal.
Fit & Sizing: Taking the shape of the wearer’s foot, the Cloudfoam provides comfort as well as energizes your feet with every step. It is available in men’s and women’s sizing ranges from 7 to 12 and 5.5 to 11 US respectively. For a secure fit, it is equipped with a lace-up closure system.
Style: A modern design combined with an athletic vibe, the Adidas Cloudfoam Super Flex TR is one of the Adidas NEO sneakers that work well with different casual outfits, especially athletic clothing.
Adidas Cloudfoam All Court
Like other Adidas NEO sneakers, the Adidas Cloudfoam All Court brags about comfort that comes with its on point silhouette. Depending on the colorway, it has a metallic mesh or leather upper that sits atop of durable outsoles. This shoe offers the right blend of comfort and style without breaking your pocket.
Fit & Sizing: This sneaker is available in men’s sizing ranges from 4 to 13 while women can pick from sizes ranges from 4 to 11. With the wedge EVA sockliner, it promises to deliver ultimate comfort. The midsole is equipped with the Cloudfoam technology, providing supreme cushioning. The textile lining gives added comfort.
Style: With a streamlined design, this footwear is among the Adidas NEO sneakers that are versatile enough to mix and match different outfits. Wearers can don it with denim jeans and a shirt on top, giving a laidback look. It also looks hip when paired with leggings, skirts, and shorts.
Adidas Cloudfoam Super Skate
With a minimalist design, the Adidas Cloudfoam Super Skate offers durability and comfort at a budget-friendly price. Not only functional for performing skateboarding tricks, but it also provides comfort and style for any casual activity.
Fit & Sizing: Like most of the Adidas NEO sneakers, this shoe has a lace-up closure that provides a flexible fit and secured lockdown. It has the combination of Cloudfoam dual layer inserts and midsoles, delivering superior cushioning and maximum comfort. Men can pick from sizes 6 to 14 while ladies can grab 1.5 sizes down from the men’s sizing.
Style: The Adidas Cloudfoam Super Skate blends and matches well with different casual outfits. For a laidback look, it can be donned with joggers, jeans or shorts.
With a plush look, the Adidas Daily features a supple suede upper with the leather 3-Stripes stitched on it. This footwear is among the Adidas NEO sneakers that are up for grabs at a very budget-friendly price. With the rubber outsole, it gives reliable traction for any casual and daily activity.
Fit & Sizing: Offered in men’s sizing, it is available in sizes from 6 to 12 US in medium width. It is equipped with Cloudfoam sockliner that gives all-day comfort that is suitable for long walks and other daily activity. The lace-up Adidas Daily provides an adjustable fit. Its textile lining ensures added comfort.
Style: With a clean and modernized look, the Adidas Daily is one of the Adidas NEO sneakers that can mix and match a variety of casual clothing. It looks good with shorts, jeans, and joggers.
Adidas Daily 2.0
With a vulc-look outsole, the Adidas Daily 2.0 is your go-to shoe for everyday use. This classic shoe with a modern style, like other Adidas NEO sneakers, is available in a variety of retail stores at a very affordable price. It comes with suede upper that is accented with the contrasting 3-Stripes insignia.
Fit & Sizing: Men can choose a pair in sizes ranging from 6.5 to 14. It comes with a combination of synthetic and leather upper, keeping the foot fresh. The lace-up closure offers a flexible fit while the Ortholite footbed ensures superior cushioning and ultimate support and comfort. It also has a textile lining, as well as padded tongue and collar, for added comfort.
Style: With a fashion-forward style, this sneaker allows you to look good as you hit the streets or perform any daily activity. It has a synthetic leather heel tab and the Adidas label on the tongue to complete its style. This sneaker can be paired with shorts, joggers, denim jeans, and other casual clothing.
Adidas Daily Line
With a monochromatic palette on the upper, the Daily Line is suitable for everyday activity or outing. It both offers comfort and style that anyone may want. Available at a very affordable price, this footwear is among the Adidas NEO sneakers that are equipped with the Cloudfoam insole, ensuring superior comfort. It has a vulcanized outsole that gives vector traction.
Fit & Sizing: This lace-up sneaker is available for men in sizes 6 to 13 in medium width. It has a premium leather upper with perforated 3-Stripes branding on the sides, giving enhanced breathability. It has the textile lining for additional comfort.
Style: This shoe is among the low-top Adidas NEO sneakers that can be nicely paired with a variety of casual ensembles. Wearers can match it with joggers, shorts or cuffed denim jeans, resulting in a laidback look. For an edgy one, it can also go well with trousers.
Adidas Daily LX
If you are checking for a sneaker that is not too extravagant in design but fashionable enough to walk to the town while giving you unquestionable comfort, the Adidas Daily LX is worth your consideration. It has tonal laces to its upper while the heel counter gives a contrasting look. Like other fashionable and fresh Adidas NEO sneakers, this shoe can be grabbed at a very affordable rate.
Fit & Sizing: Fairly runs true to size, this shoe is available in men’s sizing ranges from 6.5 to 13. Women can try to grab a pair by getting 1.5 sizes down from their normal foot measurement. It has a lightly padded collar, as well as textile lining, for additional comfort.
Style: This sneaker has a suede upper accented by a leather heel counter in a contrasting hue. Its sleek and simplistic design can be easily mixed and matched with various outfits. Whether a street style or semi-formal attire, this shoe fits the bill. It can be paired with joggers, jeans, shorts and khaki pants.
Adidas Super Daily Leather
Known for comfort and style at a budget-friendly rate, the Adidas Super Daily Leather is among the Adidas NEO sneakers that you can count on. It has a classic leather upper that sits atop of a vulcanized outsole with foxing tape. With a versatile design, it is a go-to shoe for everyday wear.
Fit & Sizing: This shoe, like most other Adidas NEO sneakers, utilizes Cloudfoam Surround sockliner and Cloudfoam Super cushioning for undeniable foot comfort. With the lace-up closure, it provides an adjustable fit. Men can choose in sizes ranges from 6.5 to 14 US.
Style: With a clean and sleek silhouette, it has the 3-Stripes in leather stitched on the lateral side of the upper. It has an on-point style that is not hard to pair with different casual clothing as well as smart casual attire. Men can pair it with their shorts, denim jeans, joggers or khaki pants.
Adidas Cloudfoam Lite Racer Mid
With a streamlined design, this shoe is among the Adidas NEO sneakers that provide a fresh look combined with all-day comfort. This mid-cut and sleek sneaker has an airy mesh upper that delivers breathability. With a very affordable price, it has rubber outsoles that provide reliable traction.
Fit & Sizing: This sneaker utilizes the Cloudfoam technology, providing supreme underfoot cushioning for all-day activity. It has pull tabs located on the tongue and heel to help the foot slides into the shoe while the lace-up closure gives a secured lockdown. Men can grab a pair in sizes ranges from 6.5 to 14 while ladies can try to get their right fit by picking 1.5 sizes down from the men’s sizing.
Style: With a sleek silhouette, this sneaker has the leather 3-Stripes branding that is embossed on the lateral side in a contrasting hue with the mesh upper. It is versatile enough to match various casual outfits such as shorts, joggers, and denim jeans.
Adidas Cloudfoam Race Winter Mid
For people who are looking for sneakers that can comfort their feet on cold weather, the Adidas Cloudfoam Race Winter Mid is worthy of consideration. It is a unisex shoe with a mid-top profile that can be grabbed at a budget-friendly price. It has a rubber outsole with hexagonal lugs to provide an excellent grip.
Fit & Sizing: This footwear is among the Adidas NEO sneakers that have a lace-up closure system with D-rings to give a secured lockdown. It utilizes the Cloudfoam insole and midsole, comforting the foot especially during long walks. It is available in sizes 3.5 to 13.5 US for men while 5 to 12.5 for women.
Style: This unisex sneaker has a knitted mesh upper with a combination of suede and synthetic Nubuck overlays. It looks good with slim-fit thermal pants during cold days. Denim jeans, fleece pants or shorts will look good when paired with this sneaker too.
Adidas Cloudfoam Super Daily Mid
Like the other Adidas NEO sneakers, the Adidas Cloudfoam Super Daily Mid also has the combination of style and comfort that can be grabbed at an affordable price. Depending on the colorway, this sneaker comes in a canvas or leather upper that gives foot breathability. It has white vulcanized outsole for traction.
Fit & Sizing: This mid-top sneaker has a lace-up closure that provides an adjustable fit and ankle support. Men can pick from sizes 6 to 14 while ladies can grab a pair by ordering 1.5 sizes down from what they usually order.
Style: The upper is accented with the stitched leather 3-Stripes branding on the side as well as leather overlays on the heel. This shoe goes well with joggers, jeans or shorts, giving a laidback look.
Adidas Cloudfoam Thunder Mid
With a classic look, the Adidas Cloudfoam Thunder Mid has a combination of synthetic nubuck and mesh upper that offers adequate breathability. Like other Adidas NEO sneakers, this shoe is up for grabs at a very affordable price so young consumers can be able to access fresh, comfortable and stylish footwear easily. It is worth your consideration if you are looking for a mid-top sneaker that can provide excellent support and comfort.
Fit & Sizing: With an excellent grip, this sneaker is equipped with a durable rubber cupsole. Same with most of the Adidas NEO sneakers, it also utilizes the Cloudfoam sockliner, as well as the Cloudfoam midsole, for lightweight and superior cushioning and in-step comfort. Its mid-top profile gives more ankle support.
For added comfort, the textile lining is installed. It is available in men’s sizes ranging from 6 to 14 US. Women who are interested in grabbing a pair may try to get 1.5 sizes down than their sizes to get the right fit.
Style: Accented on the upper, the mesh 3-Stripes branding is debossed on the lateral sides. The padded tongue not only provides an added comfort but also complements the mid-cut style of the sneaker. It can be paired with shorts, joggers or jeans.
Adidas Cloudfoam Super Hoops Mid
Just as the same with other Adidas NEO sneakers, the Adidas Cloudfoam Super Hoops Mid has the right combination of comfort and style that young generations can grab at an affordable price. This basketball-inspired sneaker has a rich leather upper with perforations on the toe area, providing optimum breathability.
Fit & Sizing: Equipped with the Cloudfoam sockliner, this sneaker ensures to deliver lightweight cushioning and comfort that feet needs. The air mesh and padded tongue, as well as the soft textile lining, give additional comfort for all-day wear. It has a heel pull tab that helps the foot to slip into the shoe. Sizes are available for men ranging from 6 to 14 while for women ranges from 5 to 10, both in medium width.
Style: With a minimalistic design, it has tonal laces blended into the upper, providing a flexible fit. The iconic 3-Stripes branding is stitched on the side of the monochromatic upper. Also common with other Adidas NEO sneakers, the Adidas Cloudfoam Super Hoops Mid is versatile footwear that can go well with jeans, shorts, and leggings.
Adidas Cloudfoam Ilation Mid
For people who are looking for a mid-top shoe that is suitable for everyday wear, the Adidas Cloudfoam Ilation Mid is worth a shot. Same with most Adidas NEO sneakers, this footwear utilizes the Cloudfoam technology that gives in-step comfort and optimum cushioning. The rubber outsole has a zigzag pattern, providing reliable traction for an indoor or outdoor activity.
Fit & Sizing: This sneaker is available in men’s sizing ranges from 6.5 to 12.5 US. Ladies can grab a pair by getting 1.5 sizes down since the sizing is based on men’s foot measurement. It has a leather upper with perforation details for adequate air circulation, keeping the foot fresh and dry. The textile lining and air mesh tongue offer additional comfort.
Style: With a mid-top profile, this sneaker has the 3-Stripes branding debossed on the lateral side of the upper. It has a fashion-forward design that works well with sweatpants, shorts or jeans.
Adidas Cloudfoam Revival Mid
Like other Adidas NEO sneakers, the comfortable Adidas Cloudfoam Revival Mid offers eye-catching aesthetic appeal at an affordable rate. Its mid-cut profile allows more ankle support. This sneaker is available in a variety of stylish colorways. Depending on the colorway, the upper can be made of knitted or woven mesh fabric.
Fit & Sizing: This footwear has the Cloudfoam dual layer sockliner combined with memory foam to provide long-term comfort while Cloudfoam midsole and outsole offers superior cushioning. It has a heel strap to help the foot slide in. Men can select from sizes 6 to 14.
Style: This versatile shoe has the seamless matte 3-Stripes branding on the sides. With the combination of casual and athletic look, this modern sneaker can work well with joggers, shorts or jeans.
Adidas, a portmanteau of Adi Dassler’s first and last name, was founded in 1924. He founded the brand after he had a fall out with his brother Rodulph. Dassler’s mission was to provide the best possible equipment for athletes. In 2012, the brand expanded and created a sub-branch, birthing the Adidas NEO label.
Adidas NEO targeted young generations, ages 14-19 years old, who are seeking ways to update and refresh their wardrobes. It intends to help meet the fashion wants and needs of young consumers at a very much affordable price. NEO delivers new inventory to their stores to ensure an endless supply of new products, resolutely setting up as a fast fashion retailer.
To drastically lessen the relative lead times to the other areas of their businesses, the brand aims to deliver new inventory to their store six times per week. The brand offers stylish and affordable Adidas NEO sneakers, as well as apparels and accessories, that are available for men and women.
Some of the celebrities who have been Adidas NEO label’s brand ambassadors were Selena Gomez and Justine Bieber, releasing Adidas NEO x Lite Selena Gomez and Adidas NEO x Justine Bieber ‘Find My Gold Shoes,’ among others.
Frequently Asked Questions
1. Where can I purchase the Adidas NEO sneakers?
Aside from the NEO store itself, Adidas NEO sneakers are also available on through other online retailers such as:
Adidas’ official website
2. What does NEO mean?
NEO means New by definition. It signifies new in spirit and concept.
3. Where are Adidas NEO shoes made?
Adidas has independent factories around the world. Most of the shoes are made in Turkey, China, India, Thailand, and Indonesia.
4. What is the price range of Adidas NEO sneakers?
In general, the Adidas NEO sneakers’ prices range from less than $50 to $85. Some of them are:
To help retains the shoe’s natural shape, make sure to de-odorize and air your Adidas NEO sneakers on a regular basis.
Use shoe bags to prevent mildew or stains during storage.
Use a clean cloth to dust dirt from its surface.
Ensure not to apply any shoe polish or shiner.
To maintain the shoes in their best condition, keep them in the original box.
6. What are the don’ts in cleaning the Adidas NEO casual sneakers?
Don’t wash the shoes using a washing machine because it can damage their shape.
Don’t use a heater or dryer as rubber changes shape when exposed to a hot temperature.
Don’t use harsh cleaning products like bleach or chemicals.
Don’t scrub or brush hard, instead, only dab the shoe upper because it is made of delicate material.
7. Why does Adidas have three different logos?
The Three Stripes – Adi Dassler though of a unique logo design that would retain longer to people’s memory. Hence the Three Stripes was launched in 1967.
The Trefoil – In 1972, Adi Dassler designed the most iconic logo, the Trefoil. It symbolized the company’s industrial diversity.
The Triangle – Peter Moore, a creative director, had an interesting idea about the slanted three stripes, looking like a triangle. Moore proposed the idea to Adi Dassler, and he liked it. Hence, a makeover of the Adidas logo had been made in 1990. At first, the logo was only present to the company’s equipment products, and it was in 1997 that it became the company’s corporate symbol.