Adidas Ozweego’s flashy brood

Time is on the side of bulky kicks that ruled in the 90s. This cultural zeitgeist is favorable for a former trainer like the Adidas Ozweego. Since this shoe took a retro spin in 2000, it's been getting the attention and love from fanatics who consider it the poor man’s Yeezy. Decades later, instead of doing a copycat of the OG, Adidas puts a fresh twist to the Ozweego Pure, highlighting its distinct curves with bold contrasting colors. 

Beyond its killer look 

If you're bitten by the dad shoe and athleisure craze, the Ozweego Pure might win your heart too. If you've been mesmerized by its aesthetics, here are more reasons to give it a closer look.

  • Shock-absorbing sole. The standard foam unit used on the original Ozweego is leveled up so as the sneaker’s comfort benefits. Even with a thickset base, you’ll feel its impact-absorbing properties doing wonders to your feet, tendons, joints, and back. Thanks to the fusion of EVA, Adiprene, and Adiprene+ cushioning on the middle layer. 
  • Stretchy lining. Its inner wall is made with a pliable fabric that grabs the foot and wraps it in plush comfort. Right around the collar, this material locks the foot in place so you can enjoy happier strides.

Facts / Specs

Base model: Adidas Ozweego
Style: Dad, Retro, Sporty, Chunky
Top: Low
Inspired from: Running
Collection: Adidas Originals, Adidas Adiprene, Adidas Ozweego
Closure: Laces
Material: Rubber Sole, EVA

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Adidas Ozweego Pure unboxing and on-feet videos

Danny McLoughlin
Danny McLoughlin

Danny is a sports nut with a particular interest in football and running. He loves to watch sports as much as he loves to play. Danny was lead researcher on RunRepeat and The PFA’s report into Racial Bias in Football Commentary. His football and running research has been featured in The Guardian, BBC, New York Times and Washington Post.