Size and fit

The Adidas Cloudfoam Pure offers a breathable, lightweight fit that will keep you comfortable no matter how busy your day gets. This kick is exclusively available in women’s sizes. Men who want to own a pair should go down one size.

Adidas Cloudfoam Pure Style

The Adidas Cloudfoam Pure displays a classic modern sneaker design with a silhouette that is engineered exceptionally for women. Despite its streamlined profile, the shoe's monochromatic colorways could work great as a unisex shoe as well. The shoe's trendy flair is provided by its mesh upper and noticeably taller tongue and collar that presents an overall great visual appeal.

Whether you like wearing your sock-like fitting footwear with or without socks, this kick would look great with either. Pair it with skinny jeans, leggings, or shorts to elevate your look on your off days, or opt for a skirt or a shirtdress for days you want to feel more feminine.

Notable Features

The Adidas Cloudfoam Pure's upper is crafted from a stretchable mesh or knit material that allows for a breathable and lightweight fit. Pull-tabs are also placed on both the tongue and collar as an aid for easy entry. This kick also makes use of two versions of the Cloudfoam technology: Cloudfoam Memory Foam footbed and midsole cushioning. Lastly, the shoe's tongue is constructed to be one with the upper, which constricts the lacing system's ability to be pulled tight.

Adidas Cloudfoam Pure History

The Adidas Cloudfoam Lite Racer Mid is marketed under the company’s sub-brand called ‘NEO.’ Adidas NEO was part of Herbert Hainer’s strategic business plan for Adidas’ further development. Launched in 2012, the fast-fashion NEO label caters to younger consumers aged 14 to 19.

According to Hainer, after studying the market, they found out that the younger generation is a group who are constantly on the hunt for fresh fashion finds. The brand inevitably branched out into this newest line to provide the market’s demand. Adidas NEO products are priced at a very affordable amount as it targets teenagers. Adidas also commissioned Selena Gomez and Justin Bieber as ambassadors to effectively market the newest addition to the legendary brand.

Cloudfoam technology is one of Adidas’ innovations that is well-known to consumers. This technology serves two functions – for excellent cushioning and instep comfort. Cloudfoam was originally only used in the midsole, but lately, Adidas has been using it in the sockliner.

The Adidas Cloudfoam Lite Racer Mid is one of Adidas NEO's releases. Known for its comfort and style, this shoe has all the characteristics of an everyday sneaker. It is sold under the line’s running and lifestyle categories.

Nice to know

  • Adidas' Three-stripe logo is placed on both the shoe's sides, which are crafted from TPU.
  • Adidas wordmark is printed on the pull-tabs as branding.
  • An extra eyelet is made available as an option for a tighter fit.
  • The shoe's outsole is made of rubber that offers durability and traction.
  • Its upper is adorned with visible seams that keep the kick together and add visual appeal at the same time.

Facts / Specs

Style: Sporty, Minimalist
Top: Low
Inspired from: Running
Collection: Adidas NEO, Adidas Cloudfoam
Closure: Slip-on, Laces
Material: Mesh, Knit, Rubber Sole, Memory Foam / Fabric
Season: Spring, Summer

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Danny McLoughlin
Danny McLoughlin

Danny is a sports nut with a particular interest in football and running. He loves to watch sports as much as he loves to play. Danny was lead researcher on RunRepeat and The PFA’s report into Racial Bias in Football Commentary. His football and running research has been featured in The Guardian, BBC, New York Times and Washington Post.