The sneaker utilizes a lace lockdown for its enclosure which has five pairs of eyelets to adjust the snug. Cushioning is provided by the vulcanized sole with a reinforced SupraFoam midsole which is more like a cupsole hybrid.
Men can purchase the sneaker in available sizes of 7 to 13. Women, on the other hand, can also rock these Jim Greco shoes by stepping 1.5 sizes down. Its width is in a men's D medium width.
While administering a high performance and function, the Supra Hammer astonishes fans with its minimalist appeal which can be sported casually as emphasized by its low top upper. The strategic use of an extended vamp perfectly projects a low profile image that is accentuated by the eye stays which run short and is set back to prevent lace tear.
There are different color variation for the sneaker including a tonal red one, a more common black in a white sole, and a white with gum rubber. Styling the sneaker is not a difficult task to accomplish as it goes well with almost any article of clothing may it be casual or semi-formal except the tonal red colorway, of course.
The first thing to look at when differentiating the Supra Hammer with other Supras is the tongue label which displays a Jim Greco print under a Supra company logo. The shoe also has a noticeable longer vamp which is complemented by a thinning midsole which then tapers out towards the front. A Supra flag is also positioned along the lateral panels.
Supra started off as a strong collaborative effort of five individuals who wanted to bestow their passion for skateboarding into a shoe. It was 2006 when the great minds of Angel Cabada, Chad Muska, Jim Greco, and Erik Ellington started infusing their shoe concepts which resulted in the release of the Skytop.
The Skytop was the pinnacle shoe for the brand, creating demand not only for the skating consumer but also for the fashionable subset of society especially music icons. Their unintentional sales boost, and underground appeal attracted artists like Jay Z, Lil Wayne, and prolific Supra supporter, Justin Beiber. Of course, fans of these artists would soon recognize the brand and follow their idol's footsteps or more specifically, footwear.
As their popularity reach international waters, their iteration line-up would also expand. Numerous designs have been pitched and released which stayed true to their skating roots. But as Cabada said in one of his 2015 interviews, the California-based brand is planning to diversify and tap industries like running and casual wear.
Founders of the skate brand would often feature their skate design which absorbs most of its Supra skating portfolio. For example, Jim Greco released his take on a lightweight skate shoe called the Hammer which deviates from the Skytop's high cut silhouette. The Hammer was one of the first shoes to utilize a full seamless vamp in the upper with a short lace bed to prevent blowouts.
- Other colorways of the sneaker include mesh panels instead of leather or nubuck materials.
- The inserts of the shoe are removable.