Skechers Gratis - Going Places Style
The Skechers Gratis – Going Places is a relaxed, casual sneaker for women that have comfort and mobility in mind since it was conceptualized. The comfy feeling is best experienced from the time an all-around woman quickly slips the feet into the shoe with its slip-on design and a smooth pull tab up front.
Further elevating this design is the balanced combination of mesh and synthetic nubuck and stretchable bungee lace at the front for easy slip-on and off. A diamond-shaped cutout of the faux nubuck over the mesh also adds to the sporty looks of the sneaker.
The lightweight sneaker comes in an all-black and all-white colorway that is adaptable to various types of the outfit from short to long pants. The two colorways also make it a natural pair of different kinds of clothing since the colors are not too flashy or vibrant. The slip-on design makes this a perfect companion during travels, at work, or for running errands.
Skechers Gratis - Going Places History
Los Angeles-based footwear maker Skechers has been manufacturing lifestyle and performance shoes since 1992. Father and son entrepreneurs Robert and Michael Greenberg established the enterprise in California after finding a niche market in producing casual shoes some 25 years ago.
In recent years, the company employed Hollywood celebrities such as Meghan Trainor, Kim Kardashian, Brooke Burke and Rob Lowe as endorsers to reach out to a younger footwear market.
Their Manhattan Beach headquarters became the ground zero for hip designs that initially were utility boots and skate shoes for men and women. Skechers would, later on, expand their catalog outfitting children and further branching out into performance shoes and apparel.
This diversification effort of the Skechers’ footwear portfolio resulted in the creation of two divisions: performance shoes and lifestyle shoes.
Skechers utilized heavily their signature Air-Cooled Memory Foam insoles that help boost comfort levels of their shoes while maintaining breathability and ventilation.The Memory Foam technology’s usage became the norm in most of the lifestyle shoe of Skechers since the early 2000s with the company improving the design with innovation that included Skech Air and flexible outsoles for a sleek air cushioned midsole.
The foam materials for midsoles were also upgraded through the years with the use of gel-infused lightweight material for added shock absorption.Women continue to be among the top buyers of Skechers shoes. In fact, more designs catering to women’s needs helped the brand increase its sales by as much as $3 billion in revenues in 2015. The company also employs more than 9,200 people in more than 503 locations where they are distributing, selling, and manufacturing worldwide.
With the likes of Meghan Trainor, Demi Lovato, Carrie Underwood, Brooke Burke, and Kim Kardashian as endorsers, it is highly evident that the Skechers has bee, through the years, targeting young teens and women to wear their hip and stylish designs. Among the designs recently launched in 2016 by the brand are the Skechers Gratis-Going Places that aims for women to have an on the go and convenient to wear a sneaks that can adapt effortlessly to a modern and fast-paced lifestyle.
The lifestyle footwear features the signature Memory Foam insoles and shock absorbing midsole cushioning to keep women’s feet feeling pampered despite the thousands of steps exerted in running or walking around the metropolis all day.