Saucony Shadow 5000 Vintage History
It was in Kutztown, Pennsylvania where Saucony had started it all. Four young and bold entrepreneurs established a shoe manufacturing plant at near the banks of a creek. The said creek was named “Saucony,” which comes from the Lenni Lenape Native American word “saconk” that translates to “two rivers run together.”
The brand got its logo inspiration from the very creek itself. Saucony Creek contains three boulders which can now be easily resembled the three dots on the side panels of current Saucony models. To give tribute to its roots, Saucony occasionally imprinted “sock-a-knee” in their boxes to remind people of its adequate pronunciation.
Business was booming, and by 1910, the shoe factory had already been producing 800 shoes a day in cramped up in their two-story building. It was also the same period when running picked up its pace as a serious sport. Runners would eventually grow in number which is a plus for our shoe-making protagonist.
People started running in leather-bound footwear for quite some time. Determined to aid runners in finding the right comfort for running, Saucony introduced the 7446 Spike in 1958. The sneaker utilized a lightweight kangaroo leather for its upper with supporting spikes for traction.
Being married to running and producing top-notch footwear, Saucony attracted the likings of a multi-awarded sports gear company called Hyde Athletic Industries. Hyde bought the Saucony Shoe Manufacturing Company in 1968. In a move to strengthen their marketing scheme, Hyde moved all production activities related to running into the Saucony division. This was the start of Saucony’s rise to national fame.
Before Hyde, Saucony was a creeping shoe producer attracting only several parts of the running market. A sudden shake-up happened in 1977 when Saucony was awarded the “Best Quality” monicker by Consumer Reports magazine. Soon after, runners from different parts of the country flocked in with all the Saucony craze. It was only then reasonable for the brand to expand their catalog.
The dawn of the 80’s was a pinnacle moment for the Pennsylvania brand for it became the go-to footwear for triathletes and marathoners from across horizons. Though the market was expanding, the sales of Saucony products were a bit slow because it merely invested in marketing. The disadvantage soon became their strength which allows little room for commercialization and more space for quality.
The Saucony brand soon became synonymous with prestigious running shoes several years after. Inducting grand marathon champion Rod Dixon into their rich line made the name more recognizable. Silhouettes like the Saucony Jazz was one of their excellent works considering it had withstood sneaker hypes of the past decades.
The release of the Saucony Jazz in 1981 ignited the franchise of technologically renowned models including the Shadow which was released in 1985. The Saucony Shadow, or nowadays is famously known as Shadow Original, took the crowd-favorite hints of the Jazz and added a little body to the sneaker’s overall form. The purpose of it was to add more support.
Speaking of support, Saucony had yet marveled its consumer base by introducing another timeless iteration which ups the features of the Saucony Original by a notch. The Saucony Shadow 5000 focuses on the gait and walking cycle of its users by adding more support via the EVA midsole while additional panels patch up the spaces where the Shadow Original missed. It also showcased a sleeker and compact TPU heel stabilizer.
More overlays mean more ground to cover which was visibly capitalized by the brand decades after the launch of the 5000. In 2018, the sneaker was revamped into its retro roots by giving it colorways resembling the era when sneakerhead fandom started to rule the streets.
The Saucony Shadow 5000 Vintage introduces the millennials to the real world where synth pop and new wave are almost heard on every doorstep which is perfectly resembled by the off-white coloration of its midsole. Following that rusty look was the use of slightly blasted suede materials and a thinner tongue.
The reimagined sneaker was seen mirroring that of the Nike SB edition via the Saucony Shadow 5000 Vintage “Send Help” colorway. The sneaker is dressed up in premium textured suedes splashed with bold blue colors with contrasting black and white accents.