Reebok Royal Alperez Dash History
The 80s was a notable decade for the more-than-a-century-old company called Reebok. Paul Fireman, an outdoor camping gear entrepreneur, was a keynote to the shoe maker's success. Fireman was fascinated with the English-born company's shoes in the 1978 National Sporting Goods Association Trade Show and bought exclusive rights to market its shoes in North America. From then on, Reebok took a huge step from being a silent sports apparel into a household lifestyle-centered shoe brand.
Reebok's 1980s breakthrough model, the Freestyle, catered the overlooked opportunity for women footwear. Its release in 1982 aligned the growing trend for physical wellness during the era and sparked an outbreak for female consumers to acquire one pair.
This sudden growth in demand for the specific model boosted Reebok into sneaker glory accounting almost fifty percent of their actual sales with the Freestyle alone. The increase in revenue urged the company to continuously compete with the sneaker market with their constant research and development.
Spontaneous versions followed the release of their classic model which continued its reign towards the end of the decade. Shoe forms catering aerobics, sports, and cross training began to sprout throughout the decade which also includes running.
Although they were formidable in the 80s, the subsequent decades were not too good for the 20th-century footwear producer. Sales began to go down which resulted in Adidas acquiring Reebok in 2006. The merger was rough at first, but after a handful of years, Reebok regained its recognition as one of the sneakers of loyalists.
Along with the acquisition, several transformations took place within the company's shoe lines. They added a fresh new line called Reebok Royal Flag in 2011 which was purposely established to promptly market quality and stylish footwear at competitive prices for consumers.
The Royal Flag shoe line has a diverse option for foot apparel ranging from basketball up to running. Reebok also experimented with the elements of their previous shoe models and injected it into their new ones. Among these were the Reebok Royal Alperez Dash which has the sole aspects of the vintage Dash runner under a Royal Alperez inspired upper.