- The Reebok innovation team, called the Reebok Future, debuted the Liquid Factory concept in 2016. The Liquid Factory is an all-new technique that involves robots and an advanced 3D drawing method using a proprietary liquid material. The result is a unique shoe built by nontraditional means. Reebok takes this concept to release a special edition of one existing running shoe. Hence, the Liquid Floatride Run was made.
- The Liquid Floatride Run aims for a balance between lifestyle and performance, as it boasts of a stylish appeal unlike any other athletic shoe, while still remaining to be an efficient running shoe with its fast, flexible, and functional details. It is ideal for long-distance runs and up-tempo trainings. The Liquid Factory’s cutting-edge technology has made the shoe to be 20% more lightweight than its original version.
- Two new elements are introduced in the Liquid Floatride Run – the Liquid Lace, which provides a convenient way of wearing the shoe, and the Liquid Grip, a unique take on outsole design. The midsole remains to be the Floatride Foam, which delivers a soft and lightweight cushioning.
The Reebok Liquid Floatride Run is a shoe that is true to size, and it is intended for wearers with normal to high arches. The shoe’s overall structure makes it ideal for runners who have a low or medium foot volume. Width profiles available for the Liquid Floatride Run are D – Medium for men and B – Medium for women.
One of the innovations present in the Reebok Liquid Floatride Run is the Liquid Grip, an outsole material produced in the brand’s Liquid Factory. Essentially, the Liquid Grip works similarly to a traditional rubber outsole, but with improved traction. It is created using the liquid printing technique and takes its place as stripes across the bottom of the shoe.
With Liquid Grip, the shoe is made lightweight as the liquid stripes are only equipped in the areas where it is necessary, thus reducing bulk. This layout also allows for a more focused grip.
The Liquid Floatride Run retains the Floatride Foam, which was also the midsole of the original version. The Floatride Foam is constructed with steady cellular-level structures that aim for a seamless integration of cushioning and responsiveness. This midsole material enables the shoe to be reactive, comfortable, and lightweight – undeniably giving a “floating” sensation with each stride. The Floatride Foam functions well like the midsole material used in the Asics Gel Nimbus 21.
The Ultraknit upper of the Liquid Floatride Run offers a form-fitting feel, while also being breathable and stylish. The material has a seamless finish that promises an irritation-free fit, making it easier to go for longer miles. The Ultraknit also presents strategically reinforced zones for adaptive comfort, support, and flexibility.
Another original feature in the Liquid Floatride Run is the Liquid Lace, a set of 3D-printed shoelaces directly installed onto the shoe. This design eliminates the need to tie or untie shoelaces; thus, wearing the shoe is now more convenient.
Aside from convenience, the Liquid Lace has a stretch-to-fit capability, promoting the most effortless and precise way of fitting into the shoe.