Facts

Base model: Reebok InstaPump Fury OG
Style: Dad
Top: Low
Inspired from: Running
Collection: Reebok Fury
Closure: Slip-on
Price: $165
Colorways: Black, Yellow, Pink
Special editions: 4 special editions
Size
Small True to size Large
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  • First look | mkicks

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Securing the fit of the sneaker comes from the score-old technology of the infamous Reebok Pump. A pump above the tongue would inject air into a bladder that is laid along the upper which resembles an exoskeleton. An air release vent is situated beside the pump. For easy access, two pull tabs located at the heel and the tongue can be utilized to help slip on the foot. The Reebok Instapump Fury Overbranded is available in both sexes in full-size runs. 

The large subliminal print of the Vector logo in the Overbranded iteration of the Reebok Instapump Fury adds an unorthodox sense to the already radical 1994 born silhouette. Tonal colorways are also released exhibiting a lustrous upper in neon and dark colorways. Sporting the sneaker had been a challenge to some, but eventually one might find that the low top Reebok sneaker like this is adequate while wearing jeans for men or dresses and skirts for women.

The technology and construction of the Pump, Hexalite, EVA midsole, and Graphlite Carbon Arch is retained for their different editions of Instapumps which leaves the upper as the variable part of producing different designs. One key feature to quickly determine the Overbranded men's edition from other Instapump Furys is the oversized black Reebok Vector branding in its white colorway.

The women's OB versions display a shiny-versus-matte upper composed of synthetic material with patent effect underlays. The molded sockliner is also supported by a Melody Ehsani x Reebok graphic lock-up.

For decades, humanity always had that underlying urge to combine mechanisms in his environment to produce one efficient product. The shoe industry was a guinea pig of the idea for it harbors a considerable need for foot comfort and improvement. Several companies like Nike and Adidas started the race for advancement, but during the 80s, one sports apparel producer shook the sneaker world by storm with the introduction of the Pump.

The Pump started out as an idea of borrowing the concept of foot security in a ski cleat and incorporating it into an all-around footwear. At the end of 1987, Reebok acquired the company Ellesse which conceived the innovative idea of a pumping mechanism in its line of ski wear. The concept stimulated the idea of injecting air into a reservoir inside a sneaker to enhance its fit. Paul Litchfield spearheaded the team which led to the release of the Reebok Pump on November 24, 1989.

Several successors followed the Pump's glorious technology that led to a more progressive Instapump Fury model introduced in 1994: the Reebok Instapump Fury. The Instapump Fury was a cluster of breakthrough ideas all rolled into one. Litchfield teamed up with design veteran Steve Smith to create a prototype sneaker that contains their lightweight Hexalite cushioning, the revolutionary Graphlite carbon arch, and the Pump mechanism with the air bladder. The result was a futuristic model that was ahead of its time.

Onwards into 2016, the Instapump still strived to be an iconic footwear that led Reebok to collaborate with Future giving him a design for this timeless silhouette. The Reebok Instapump Fury Overbranded exhibits an oversized Reebok Vector logo painted on the low top upper.

  • Before the Instapump Fury was created, a shoe model bearing the same sole conformation was released ahead named the Reebok Graphite Road.
  • The Fury was a tribute to Steve Smith's dream shoe when he was young, and that was the New Balance Super Comp.
  • The Hexalite cushioning's honeycomb design enables shock to be displaced in a larger area as compared to an EVA and Polyurethane midsoles.

Comparison