Under Armour Football Cleats: Click-Clack... I Think You Hear Us Coming
Under Armour founder Kevin Plank is no stranger to the game of gridiron football. In fact, his on-field experience helped him transform the performance apparel industry.
Because of this, Under Armour decided to break new ground in 2004 and move outside their specialty. "They're blazing new territory now. No one knows how they're going to do," sporting goods analyst with the research company SportsOneSource Group Neil Schwartz commented.
Football shoes with spikes play well to Under Armour's strengths. Kevin Plank's first compression shirts were designed for and tested by football players. So, creating football cleats was a natural progression for the company. "We wanted to... truly make our presence on the field 'head-to-toe,'" former Under Armour Senior Vice President of Marketing Bill Kraus said.
Two years later, the National Football League named Under Armour as an authorized footwear supplier. "We are pleased to add Under Armour to the select group of companies that have on-field rights with the NFL," Roger Goodell (the NFL's Executive Vice President and Chief Operating Officer at that time) said. "We look forward to working with Under Armour, which is an exciting, fast-growing company with a strong history in football."
"This is a partnership that will officially bring Under Armour's superior technology to the prestigious main stage that is the National Football League. This is the pinnacle of on-field authenticity, and the partnership helps accomplish our mission to deliver the very best performance products to all levels of athletes. Now we have an official presence on Sundays with the best players in the world to complement the scores of student-athletes wearing our products on Saturdays and under the Friday night lights," Under Armour Chairman, CEO, and President Kevin Plank said after the announcement.
What Are The Superior Technologies of Under Armour Football Cleats?
Since the company's inception, Under Armour has been on a mission to improve an athlete's overall experience and performance.
"I realized that it was not just this product I was building; it was a brand. Under Armour wasn't about the compression T-shirt; it was about the essence of it: performance. The shirt was a piece of equipment. It made you perform better. So now we make performance footwear and accessories as well," Kevin Plank said in an interview.
Under Armour ClutchFit
Under Armour ClutchFit is designed to flex under pressure. Unlike most materials that bind and bunch, ClutchFit’s strategic hourglass shape is designed to expand for freer movement and powerful support.
Under Armour SpeedForm
Under Armour’s SpeedForm technology is a revolutionary heel cup that delivers unmatched comfort. This molded heel cup provides a seamless, precision fit for unparalleled performance.
Under Armour Threadborne
Launched in 2016, Threadborne is comprised of braided threads that provide unparalleled directional strength and infinite support. The ultra-durable yarns are rebuilt to a fabric that is designed to withstand the rigors of the game.
Under Armour SuperFoam
Under Armour SuperFoam is a high rebound foam insole that provides optimal shock absorption and increased step-in comfort.
Under ArmourCharged Cushioning
Charged Cushioning is a unique foam technology that is designed to absorb impact and then converts it to responsive bursts. This technology provides football players with increased explosiveness as they cut and move laterally.
Under Armour Micro G
Micro G is a high rebound, low compression foam that provides a higher level of bounce, responsiveness, and energy return.
Under Armour 4D Foam Footbed
UA 4D Foam is Under Armour’s proprietary foam footbed that is designed to provide a more secure and comfortable fit. The 4D Foam footbed molds to the exact shape of the wearer’s foot for a more customized platform. This technology also helps reduce underfoot pressure in football cleats.
Under Armour V56 Technology
Under Armour’s V56 technology is designed to help prevent toe over-extension as players shoot out from the 3-point stance.
Under Armour Spine Plate
Under Armour’s Spine outsole technology is engineered to provide lightweight and responsive cushioning without sacrificing stability and support.
What are the different kinds of Under Armour Football Cleats?
Like Nike and Adidas football, Under Armour also has different cleats for different types of players. So, whatever your position or budget, you’ll surely find a UA football cleat that is ideal for you.
Under Armour Highlight
The Under Armour Highlight collection is designed for players who never give up from the opening snap to the final snap. This performance-oriented line boasts a high-top cut that offers durable support at the line of scrimmage.
Under Armour Spotlight
The Under Armour Spotlight collection is built for speed. These low-to-mid-top cleats boast a re-engineered design for a distraction-free fit. The cleat’s light, strong, and durable construction allow you to hit top speed all game long.
Under Armour Nitro
As its name suggests, the Under Armour Nitro collection helps you reach maximum speed on the gridiron. These affordable speed cleats offer unmatched traction and acceleration as run in the open field.
Under Armour Hammer
The Under Hammer collection helps players in the trenches dig in and prepare for battle. These budget-friendly football offer stability and traction to athletes who thrive in the line of scrimmage.
Under Armour Cam Newton Collection
In 2011, Under Armour signed number one draft pick Cam Newton to the largest shoe and apparel deal ever for an incoming rookie.
"Cam Newton is an incredible talent and a proven champion whose skills are unique and exciting," Matt Mirchin, then-Under Armour SVP of sports marketing, said in a statement. "He electrified the college football world this past season, and his commitment to training and preparation, along with his hunger to succeed at the next level, make him a perfect fit for the Under Armour family."
During his rookie season, Cam broke the all-rookie NFL record for passing and rushing yards. In his first NFL game, Cam also became the first rookie quarterback to throw for 400 yards. By the end of the season, he was named the 2011 Rookie of the Year.
After eight years of showing his creativity, personality, and originality, Under Armour finally launched his first signature sneaker.
"Under Armour gave me free rein. We only have one time to make a first impression. I want to grasp people's attention. I'm a big proponent of self-expression without having to open your mouth. My main focus is to inspire and impact people and to have them say, 'He did it, and I want to do it too,'" Cam said in an interview.
The first Under Armour C1N came in the form of a lifestyle sneaker/trainer. The UA C1N features a Threadborne upper with a slip-on construction for the perfect casual implementation. A few years later, Under Armour raised the C1N to another level.
Under Armour re-engineered the football cleat to match the 2015 NFL MVP's unmatched combination of strength and quickness. The UA C1N MC boasts a slip-on, knitted bootie construction with a molded ankle collar for a comfortable fit. These Under Armour football cleats also feature TPU tabs, a ghillie system, and next-generation lacing for unmatched support. Underneath, a lightweight carbon plate with a mix of bladed and conical studs offer increased stability when Cam switches directions on the fly.
Under Armour Tom Brady Collection
After his contract with Nike expired in 2010, Super Bowl MVP Tom Brady signed with Under Armour.
"Under Armour's everything I was looking for. It's cool. It's fun. It's what so many of the kids are wearing, and I like to try to stay cutting-edge. I like the company. I think we've got a lot in common. We both want to stay hungry, stay humble," Tom said. "At this point in my career, it's got to be about the product I believe in. I felt there wasn't anything better out there. This is such a young company to be where they are. This kind of tells you where the market's at," he continued.
Tom is a great addition to Under Armour's growing roster of endorsers. He was voted as the 13th most recognizable and marketable athlete in the May 2010 edition of SportsPro.
"Tom Brady represents a lot of what Under Armour is all about," Kevin Plank, Under Armour founder and CEO, said in a statement. "He's humble and hungry and continues to be focused on winning and getting better every single day."
Unlike Cam, Tom doesn't have a signature football cleat. His collection with Under Armour is mostly comprised of sleep apparel designed for recovery.
Under Armour Spine Fierce MC-B
The Under Armour Spine Fierce MC-B is the cleat of choice of elite players such as Tom Brady and Roddy White. These UA football cleats boast a ClutchFit upper that acts as a second skin. The upper is designed to offer powerful support and an incredible feel on the field. A Form-fitting 4-D Foam footbed provides enhanced comfort and reduces cleat pressure. These cleats are also equipped with a Spine plate and V56 technology to provide increased support and limit toe hyperextension.
How do I clean and maintain my Under Armour football cleats?
According to Under Armour, it is vital to keep your UA cleats dirt-free for optimal performance. Listed below are some recommendations from Under Armour to keep your cleats good as new.
- Use an object such as a stick to dislodge excess mud and dirt between the studs after each use.
- Create a cleaning solution using mild detergent and warm water (Do not use abrasive cleaners such as 409 or Fantastic because they will cause the synthetic material to dry and crack).
- Use a sponge or towel to wipe off stains (Do not submerge the cleat in the cleaning solution).
- Let the cleats dry naturally. Put them out to dry or use a fan
- Never dry your cleats on radiators or other artificial sources of heat. Doing so may cause the cleat to stiffen and the leather or synthetic material to crack.
- If your cleat is heavily soaked, stuff them with newspaper to maintain their shape and fit as they dry.
What universities and colleges does Under Armour sponsor?
Aside from athlete sponsorships, Under Armour has also agreed to outfit the following college football teams:
- University of Cincinnati Bearcats
- Navy Midshipmen
- Temple University Owls
- Boston College Eagles
- University of Maryland Terrapins
- Northwestern University Wildcats
- University of Wisconsin Badgers
- Texas Tech University Red Raiders
- Old Dominion Monarchs
- The University of Alabama at Birmingham Blazers
- New Mexico State Aggies
- University of Notre Dame Fighting Irish
- Kent State Golden Flashes
- Colorado State University Rams
- University of Hawai’i Rainbow Warriors
- University of California Golden Bears
- University of California, Los Angeles Bruins
- University of Utah Utes
- Auburn University Tigers
- University of South Carolina Gamecocks
- Coastal Carolina Chanticleers
- Georgia State Panthers
9 best Under Armour football Cleats
- Under Armour Highlight MC
- Under Armour Hammer Mid RM
- Under Armour Highlight Select MC
- Under Armour Spotlight MC
- Under Armour Nitro Low MC
- Under Armour Nitro Mid MC
- Under Armour C1N MC
- Under Armour Spotlight Suede MC
- Under Armour Spotlight LE
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