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The mid-cut Puma x XO Parallel sneaker utilizes two types of lockdown on the front and back. Zip up enclosure is positioned on the rear for ease of entry while snugging is administered by laces up the front. For cushioning, the sneaker retains The Weeknd’s beloved Ignite Foam sole tech.
The unisex Puma x XO Parallel is available in a generous size range. Though its sizes accommodate both men and women, it still follows the standard construction for men.
It was a bright idea to combine peanut butter and jelly before but merging Puma with the Starboy definitely puts sneaker-loving off the charts. Men and women who would cop a pair of the Puma x XO Parallels can partner it freely with skinny jeans and joggers for a futuristic look just like in the music video. A sneaker destined to be in heavy rotation, the iconic mid top can also be strutted in camo pants or destroyed denim for a more dedicated image.
The Formstrip hugs the mid top sneaker from the vamp up to the heel. The uppers are also composed of Italian Nubuck leather which sits on top of a smooth rubber midsole with Ignite cushioning. There is also a serrated bump on the medial side of the midsole. The famous XO logo is featured on the tongue.
Can you feel it coming? Well, the fans of Abel Tesfaye a.k.a. The Weeknd surely anticipated Puma’s next iteration within the partnership with the Michael Jackson-centric singer. Having a taste of the Selena Gomez fever as well as rubbing elbows with a fifth of the Hadid's made the sneaker collaboration as fiery as The Weeknd’s great top charts.
The XO Records founder had been seen flaunting Puma footwear since 2016 with the release of the Ignite collection. Starting in numerous commercials and advertisements, the mofo Starboy was wholly blamed for the massive volume of sales the Ignite collection delivered. Being number one in the billboards uncontestedly attracted a lot of friction among sneakerheads and pop maniacs.
Puma and The Weeknd
It didn’t take long before the Canadian singer discovered his sneaker niche with the German brand and employed his cool design concepts in their first baby called the Parallel. Going for a military cleat look was the initial idea of the Puma x XO Parallel courtesy of The Weeknd himself. A smoothened out, almost platform-ish sole disrupts the towering mid-top construction of the upper.
The very first colorways of the promising collab were Olive, Gray, and White. The gray one was notably known to take a nod to Fear Of God’s Overcast Gray military cleat which debuted in 2016. The similarity between the two collections listed above was that these two sets of sneakers were made of Nubuck leather originally hailing from Italy.
Earlier versions of the sneaker were overly done in tonal hues including one in a Triple Black colorway as well as one embellished in a gum rubber sole also known as the Puma x XO Parallel “Tactical.” Both of these subsequent models were priced at $220 on retail which is a bit pricey considering Puma’s range. The high cost would deem necessary considering the enlistment of the top players in the music and fashion industry as their promoters.
The Parallel shoe, according to The Weeknd, was a sneaker which is a part of the Starboy realm. The model heard the secrets that fans kept when they talked in their sleep and boy did it represent their wildest dreams. In 2018, a vintage colorway of black and white was released as part of the DROP 2 collection.
- The confusingly coined mid top sneaker contains nine pairs of metal eyelets with a zip-up closure on the back.
- The XO with Puma branding can be seen on the outsole and tongue.
- The sneaker was officially launched globally on August 24, 2017.