Facts

Base model: Puma Suede Classic
Style: Platform, Retro
Top: Low
Inspired from: Casual
Collaboration: Rihanna
Collection: Puma by Rihanna
Closure: Laces
Material: Suede, Rubber Sole, EVA
Price: $150
Colorways: Black, White
Special editions: 45 special editions
Size
Small True to size Large
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The Rihanna x Puma Suede Creeper fit is kept snug by classic shoelaces in leather or fabric material. This fashionable sneaker is available in men and women’s sizing.

The Rihanna x Puma Suede Creeper has been the talk of the town since it was launched by Puma and music icon Rihanna in 2015. The shoes are very stylish and trendy making most of its women clientele literally ran to the stores just to have first dibs at this trendsetting shoe.

With thousands of pairs sold online in just the first hour of its release, this shoe and Puma’s collaboration with Rihanna has proven successful in resurrecting the classic looks of the Puma Suede by incorporating the trendsetting platform Creeper gum sole that had everyone talking. To further boost its style, Rihanna and Puma also added touches of glam by adding outstanding detailing from the shoelaces to the packaging up to the more serious colors of oatmeal and black while some more modern versions of this popular shoe included cleated or full leather Creeper soles for a more stylish finish.

The most notable feature of the Rihanna x Puma Suede Creeper is probably the thick platform outsole that defines its overall design from the classic Puma Suede. The thick rubber gum sole and the suede upper remains to be its distinguishing design that lives up to the durability of the iconic Puma Suede and Rihanna’s creative design genius of incorporating trendy features such as elevated soles. The comfort of the classic suede sneakers has been sustained by this trendsetting and hugely popular shoe.

The year 2015 was really a game changer for Puma with the entry of pop star Rihanna as the Puma global ambassador for Women’s Training and later on as creative director for Puma Women’s.

Rihanna’s influence on Puma Women’s design with her FENTY line has been evident in the improved sales of the brand, especially to its female clientele.

Among her first projects was innovating one of the company’s classics, the Puma Suede, by adding a thicker elevated gum sole but retaining the suede material and the Formstrip and cat logos on the sides and back of the heel. The Rihanna x Puma Suede Creeper was born that same year to much acclaim and clamor of thousands of women wanting a sneaker ready to make a fashion statement.

The music icon often called her most popular creation as the FENTY Creeper and has been the talk of the town ever since with some 3,000 pairs sold in the brand’s online website in an hour of its release while in the US some 3,500 pairs were sold in just 35 minutes. The brand’s website literally crashed due to the huge amount of interest for the music icon’s shoe design.

Even other celebrities took notice of the Creeper with the likes of Gigi Hadid, The Weeknd and Joan Smalls joining the bandwagon as endorsers and regular wearers of the shoe. Rihanna also unveiled her FENTY Creeper collection at the New York Fashion Week the following year also to critical acclaim.

With the sudden shift from athletic shoes to lifestyle shoes, Puma is certainly getting back on the right track to global shoe domination now that big music icons like Rihanna have stepped in and helped create hype and renew the interest of the younger generation to this pioneering German shoe brand.

  • Sofia Richie, Gigi Hadid, Wale, Jessica Alba, Cara Delevigne, Travis Scott, and Chad Johnson are among the celebrities spotted wearing the hip Rihanna x Puma Suede Creeper.
  • Cleated, Full White, and Cracked Leather were versions of the sneakers that were also launched out of the Puma Suede design.
  • Rihanna also launched the Clara Lionel Creeper sneakers in 2017 for the benefit of her charity the Clara Lionel Foundation named in honor of her grandparents. CLF supports and funds groundbreaking and effective education, health and emergency response programs around the world.

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