Puma x Rihanna Basket Creeper Style
The immense popularity of Rihanna’s sneaker line for Puma has created a windfall of revenue to the German brand whose women’s line had been revamped with an exciting new design from the music icon. With its robust color scheme, the Puma x Rihanna Basket Creeper has a chic finish with the Glo White or Glo Black colorways on the smooth patent leather upper.
Wear the Basket Creepers with shorts, cropped jeans, or a short skirt-dress for that casual style for that bold fashion statement. Elevate your casual streetwear with the Puma x Rihanna Basket Creeper without the footwear becoming too overbearing and instead blend in perfectly into the overall look the wearer wants to project.
Puma x Rihanna Basket Creeper History
The German brand Puma Schuhfabrik Rudolf Dassler or Puma has gone a long way since Rudolf Dassler founded the company in 1948 in the Bavarian town of Herzogenaurach. It first became a favorite brand manufacturing football boots but has soon been producing athletic shoes for various sports. Puma’s first release in the 1950s was football boots, and they have been known ever since to create the best soccer pairs in the world.
After establishing its credibility as a football shoe manufacturer, Dassler wanted a logo to further his aims of being recognized. He introduced a sans-serif Puma typeface that has a picture logo in 1957. The following year another brand logo included a formstrip which was initially envisioned to stabilize the feet inside the sneaker and later on would be the typical trademark one would see in most Puma shoes.
In 1967 or a decade later since the brand was founded, Nuremberg cartoonist Lutz Backes created the logo of the jumping cat that is now acknowledged as a leading footwear brand.
All through the 1960s to 1980s, Puma has been creating regular sports shoes worn by many athletes in various Olympic games as well as other international sporting events. But the fame of the sports shoe maker had faded in the 1990s when its sales slumped nearly to bankruptcy.
But fans of this German shoe brand were not disappointed when the athletic shoemaker decided to transition itself from being a cheap sports shoe manufacturer into a premium lifestyle brand or the Sportlifestyle branding in the late 1990s until the early 2000s. The company started collaborating with sports and music celebrities and fashion designers as endorsers.
In 2015, however, the brand made a significant leap regarding design when they started collaborating with pop star Rihanna who later on became Puma global ambassador for Women’s Training. The singer, later on, moved up the ladder and became creative director for Puma Women’s. Rihanna’s influence on Puma Women’s design with her FENTY line has been evident in the improved sales of the brand, especially to its female clientele.