Puma Vikky Platform Style
The shoe has a platform construction topped by a classic suede upper that features a mesh tongue that’s breathable. It keeps the foot fresh with its SoftFoam insert. It’s a shoe that balances feminine appeal and sporty charm. It goes well with trendy styles. The chunky, platform outsole gives a high-rise look. The Puma Vikky Platform, whether in white or in other hues, works well with bomber jackets, skinny jeans, capris, tunics, skirts, shorts and other modern outfits. Wearers can complete their spring and summer looks with the Puma Vikky Platform.
Puma Vikky Platform History
The logo of a jumping cat is a logo that is known in all corners of the world. One look at it and you know almost instantly what brand it represents and that brand is Puma. A shoe and sports apparel company, Puma’s beginning stems from the creation of another shoe brand back in the 1920s - Adidas.
Founder of Puma, Rudolf Dassler worked with his brother Adolf Dassler in Germany to create a successful company called Gebrüder Dassler Schuhfabrik (German for Dassler Brothers Shoe Factory) in Herzogenaurach, Germany.
Spiked shoes were their specialty, and these sneakers gained a lot of recognition at the Olympics, specifically the 1928 Olympic Summer Games held in Amsterdam. The attention came when a good number of athletes wore the shoes and won medals and broke records in them.
But come the 1940s, the two brothers had a fallout which prompted Rudolf Dassler to leave and create his own shoe company which he named Puma Schuhfabrik Rudolf Dassler. Meanwhile, Adolf turned Gebrüder Dassler Schuhfabrik into present-day Adidas.
1948 was the year for Rudolf Dassler, the year Puma was officially registered. In that same year, Puma released its first football sneaker in the form of the Atom. Rudolf Dassler went even further though and created the Super Atom, a pair of football kicks that had screw-in studs to it. With this, Puma slowly went into the field of sports, specifically football.
But football wasn’t the only sport that Puma dabbled in. Slowly but surely, the brand branched out. One category it went into and dominated was basketball. For this, it created many great basketball shoes which also spawned the creation of basketball inspired lifestyle kicks.
The Puma Vikky Platform sneakers are an updated version of the Vikky shoe. The silhouette is specifically made for women. The sporty, lifestyle shoe is inspired by the footwear giant’s basketball shoes.
The Vikky Platform was released in a collaboration launch party called “THEY FOLLOW I LEAD” which was hosted by Puma, Ohio-headquartered footwear retailer DSW and lifestyle blog aggregator Bloglovin’. Attendees of the event included bloggers and influencers. The event not only displayed the Puma Vikky Platform shoe but also exhibited other shoes inspired by the Vikky silhouette. Puma gave out sneakers during the event. It was held in November 2016 in New York City. It went available via online retailers the following month.
Puma, originally a brand that focuses on athlete’s footwear needs, has released reiterations of its classics to fit the latest trends. One of those works is the Puma Vikky Platform.