Puma Turin Woven Print Style
The Puma Turin Woven Print takes a fresh approach to the low-top football sneaker’s retro iteration. The soccer-inspired shoe is ready to take on the streets anytime with its casual vibe with its woven textile upper and versatile colorways of grey, blue, and red. Taking a walk in these shoes shows comfort in and out as its lightweight design and build makes it a natural choice for pacing around town.
Further elevating its vintage appeal is the signature Puma Formstrip on lateral and medial sides and the Puma No. 1 Logo at the tongue and lateral side. Whether one wears shorts or jeans, this Puma sneaker takes casual wear to a whole new level.
Puma Turin Woven Print History
German shoe manufacturer Puma traces its roots from the Gebrüder Dassler Schuhfabrik (Dassler Brothers Shoe Factory) in 1924 in the small town of Herzogenaurach. Rudolf Dassler together with his brother Adolf founded the company until the two decided to go separate ways with their businesses.
Rudolf Dassler established his own shoe company, initially named Ruda, in 1948 but eventually changed this name into Puma Schuhfabrik Rudolf Dassler or simply Puma.
Puma’s first shoe release at the time of its founding was football boots which they called the Atom with its trademark screw-in studs. The studded kick was first worn by the West German football team. Rudolf Dassler spent time in research by test drilling screws in the sole so that many studs can be screwed depending on the mud and the condition of the field.
Dassler also called on football experts such as German national coach Sepp Herberger to add improvements to his shoe design. What came out of this upgrade is the Puma Super Atom in 1952 solidifying the company’s dominance in football shoes. The following year, another football shoe the Puma Brasil, was also launched to critical acclaim and following on the field.
After Puma established its credibility as a football shoemaker, Dassler moved for the creation of a logo to improve the company’s name recall and brand reputation. The company founder first introduced a sans-serif font with a picture logo in 1957. Puma’s second brand logo included a “Formstrip” the following year. This Formstrip feature was initially intended to stabilize the foot inside the shoe.
Some ten years later, in 1967, Nuremberg cartoonist Lutz Backes would, later on, create the logo of the jumping cat that is now among the most recognized brands in the world. Famous football players that have once worn the company’s boots were legendary footballer Pele’ and Dutch footballer Johan Cruyff in the 1970s. In 1982, Argentinean football player Diego Armando Maradona wore the Puma Torero boot in his first World Cup.
A decade later, in the 1990s, the company faced financial issues due to a dip in shoe sales. Ownership also changed hands several times until the late 2000s. The German manufacturer is now being led by former football player and former Pandora executive Bjørn Gulden as Chief Executive Officer since July 1, 2013.
Puma was able to move past its past financial obstacles with their shift in producing lifestyle shoes and apparel but remained a producer of soccer-inspired shoes. In fact, the company engaged in a long-term partnership with Arsenal Football Club in 2014.
The past five years has also been positive for Puma with the entry of pop superstar Rihanna and the continued success of their retro releases and sneakers. Among the classic-inspired footwear released by the brand is the Puma Turin Woven Print. The vintage soccer kick is given a whole new look with its leather upper pimped up with woven textile fabric for a breathable and trendy printed look.