The Puma TSUGI Shinsei x Staple runs true to size in medium – D width for men. A unique and edgy side lacing system on the lateral side of the shoe keeps the foot on a lockdown and supported by a flat tongue. A stretchy back heel strap and sock-like collar wrap were also retained from the original design for a secure fit. Sizes available for men range from US size 4 to 14. Equivalent women’s dimensions can be computed by reducing the men’s size by 1.5.
First look impressions on the Puma TSUGI Shinsei x Staple, and you’ll see that it is meant to make heads turn. Its futuristic and modern silhouette is further heightened by the Staple Pigeon grey colors with pearl tone accents and hits of pink. In line with the multifunctional construction, the overall design gives wearers a smooth transition from workout to a casual evening style without ever changing their shoes.
Already striking are the side-lacing system that makes the shoe a standout, the collaboration retained the sock-like collar of the original design and added a stretchy lace at the back with the NTRVL branding printed on it instead of the Puma branding from the previous model. The shoe exudes modernism by employing performance tech design elements yet remains minimalist with strong color blocking that doesn’t overwhelm users in mixing the kicks with their outfits.
Design aesthetics and color combinations introduced by Jeff Staple that converted Puma’s innovative TSUGI Shinsei into a multifunctional performance wear from workout to casual fashion is probably the design’s most notable feature.
The design collaboration also retained the essential elements of the original design that include the proprietary EvoKnit mesh upper material that keeps the shoe breathable and lightweight. It also maintained the Ignite Foam in the thick midsole giving a high energy return and comfort.
The Puma TSUGI Shinsei is a fusion of German and Japanese design technology which was introduced in 2017. Sportstyle creative director of Puma, Heiko Desens, created the future of the brand’s newest sneaker designs including the Tsugi Shinsei.
The name of the TSUGI Shinsei is apparently a Japanese inspiration. Tsugi which means “next” and Shinsei which translates to “rebirth” aptly describes the next generation shoes of the brand as it stimulates growth and whole new positive energy into the company.
Puma’s move is a calculated and positive change for the pioneering shoemaker as it transitions itself not only as an athletic manufacturer into an innovator of fashionable lifestyle shoes. The use of modern materials that include Evoknit for a lightweight upper element and the Ignite foam for superior cushioning and high energy return was also welcome developments.
But this did not stop the brand from further elevating their newest design as they partnered with New York-based designer Jeff Staple and his namesake streetwear brand Staple for their NTVRL collection that spans from apparel to footwear.
The collaboration started in early 2017 by combining both fashion and fitness in the designs that only use premium materials, multifunctional constructions and details, and performance technology. Staple’s concept for the futuristic Puma Tsugi Shinsei is for the sneaker to be flexible in a style that one can wear it from workout to a casual evening out without ever changing footwear.
- Perforations are placed on the side panels of the Puma TSUGI Shinsei x Staple for enhanced breathability.
- NTRVL branding is placed at the back heel stretch band while a trademark Puma cat logo can be seen on the tongue.
- Canadian singer and songwriter The Weeknd was spotted wearing the Staple collaboration. The Weeknd also collaborated with Puma in another design called The Weeknd x Puma TSUGI Shinsei Nido.