Puma TSUGI Shinsei Cubism Style
A part of the lifestyle sneaker collection of Puma, this kick's futuristic design exudes a minimalistic style that is decked out with stylish details. The contrast of textures between different materials combined with its unique side lacing system and texturized midsole design offer a one of a kind style that could add oomph to any casual ensemble. Pair it with joggers and a crewneck sweatshirt for the ultimate athleisure look while the ladies can match it with shorts, skirts, and shirtdresses for a more feminine outfit.
The pair's unique side lace closure is its most outstanding feature that would probably be the first thing anyone will notice. Its knit upper with premium overlays offers a stylishly multi-texture design that enhances the overall look. The shoe's tri-color geometric midsole design with a pop of color breaks its almost monotonous tone. Lastly, a supportive heel gore strap helps keep the feet in place and serve as a stylish detail at the same time.
Puma TSUGI Shinsei Cubism History
Puma has been on top of the shoe game when it came to innovative designs. From the Velcro-strapped shoe in 1968 to ditching shoelaces with the Puma Disc in 1991, Puma has always been a trailblazer in the sneaker design realm.
In 2017, Puma once again ups the ante by introducing a pair that combines German and Japanese technology and influence called the Puma TSUGI Shinsei. Created by the Puma design team led by Puma Sportstyle creative director Heiko Desens, the shoe aims to reintroduce the brand's footwear in a new and more modern light.
Aptly named, Tsugi means "next" while Shinsei means "rebirth," signifying the vision of growth behind Puma's newest offerings. Not long after, the brand debuted an iteration called the Puma TSUGI Shinsei Cubism that is inspired by the art movement from the early 90s called Cubism that abandoned all rules of perspective. It was released in two colorways both with a pop of color.