Puma Suede Platform Trace Style
Elevated soles are easy to mix and match with a variety of clothing for a night and day look. The added height and the solid colors of the suede upper make this shoe standout for an all-day and all-night look. What makes this particular design further stand out are the gold Puma branding details and the cleated ridges at the bottom of the thick rubber outsole.
It can be worn with shorts, pants, jeans, and skirts without any hassle projecting a classic sporty and casual style or more popularly known as the ‘athleisure’ fashion trend that Puma has been promoting over the past few years.
Puma Suede Platform Trace History
The entry of singer and songwriter Rihanna into Puma sparked so much progress to the once ailing shoe company in the 1990s. Her entry as the brand’s Global Ambassador for Women’s Training helped the German brand known for their football and running shoe transition into a lifestyle shoe company.
The year 2015 was indeed a game changer for Puma, a company founded by the Rudolf Dassler in 1948, as Rihanna’s entry proved a boon to the company’s shoes, especially for women. Given the music star’s far-reaching influence, she introduced the FENTY line with stylish and trendsetting features that instantly became a hit in the fashion and lifestyle industry.
Among the first projects of the pop star in Puma is in innovating the company’s classics that include the Puma Suede. To recall, the Puma Suede is the brand’s most iconic and bestselling models. The 50-year-old design first appeared in the 1969 Olympics when sprinter Tommie Smith wore the shoes at the podium after winning gold in the 200-meter sprint event. The original model has a signature Formstrip on the sides, thick rubber sole and full suede upper that is different from canvas material popularly used at the time.
A few years later the shoe was given a few enhancements to conform to the rigors of basketball. NBA star Walt “Clyde” Frazier tweaked the design of the Suede making them lighter and broader. Frazier wore his Puma Clyde in alternating form strips, setting a new trend on the court.
From being a favorite basketball shoe in the 1970s, the Puma Clyde returned to its original name the Puma Suede in the late 1980s and has soon taken a new audience from the usual athletes to rock and hip-hop stars. The simple to clean silhouette and vintage looks appealed so much to the street style and hip-hop generation that has stuck until now becoming one of the iconic sneakers of all time.
Now going back to Rihanna’s Fenty line and the successful campaigns of Puma Women, the Puma Suede continued to become the focal point of the design due to its familiarity and popularity among the sneaker community. Introducing an elevated platform on the rubber gum sole, premium suede materials and details, Rihanna called her most famous footwear creation as the Fenty Creeper.
The success of the Fenty Creeper spurred the resurgence of other platform-soled shoes. After the release of the premium Fenty Cleated Creeper, the Puma Suede Platform Trace was released in 2017 with elevated platform rubber soles, layered midsole, and suede upper.