Puma Suede Classic Weatherproof History
The Puma Suede was initially introduced by Puma as a warm-up basketball sneaker and was released in 1968. The shoe was deemed to be an innovative shoe during that time because it is the first basketball shoe to stray away from the usual canvas upper and utilized leather suede instead.
One of the more notable moments of the Puma Suede, which is one of the factors that helped cement its name in sneaker history, is when two young African-American athletes won medals in the 1968 Olympics. The two athletes ranked places in the competition wearing Puma Cleats, and as they were being awarded, they stood on a platform with only their socks on and their right hands balled into a fist while the other's holding Puma Suedes. The athletes did this to show support for human rights during that time, which is known today as "The 1968 Olympics Black Power Salute."
A few years later in 1973, the brand commissioned Walt "Clyde" Frazier, a basketball legend, to endorse the Puma Suedes. He received the nickname "Clyde" because he was usually seen rocking outfits that resembled the famous character in the film "Bonnie and Clyde." Frazier was known for his exceptional style, and people wanted to have a slice of his fashion sense, which prompted them to go out and purchase a pair of the Puma Suede he was endorsing.
In the 80s, the Puma Suede crossed over to that era's youth-centric urban community. The shoe's thick sole and stylish look made its way to the burgeoning hip-hop and breakdancing communities. The shoe's ability to appeal in different subcultures is what made it one of the most outstanding footwear.
With the Puma Suede's established reputation in the sneaker world, different artists, designers, and personalities wanted to put their own twist and creativity on the shoe. Some of the more notable collaborators are Rihanna, Big Sean, Solange, and Sneakersnstuff. Up to today, the brand is still releasing countless reinterpretations of the shoe.
One of these iterations is the Puma Suede Classic Weatherproof, which as its name implies, is water-resistant. It comes in trendy earth tone colorways and round laces with reflective accents.