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Puma unleashed the Puma Proclaim, a unisex-styled sneaker which is obtainable in men's sizes from 7 to 13 US. Women may simply go 1.5 sizes down to get the right fit.

This low-top kick from Puma’s running-inspired catalog is built with a mesh and leather cover, full lace-up closure with padded collar, and a die-cut EVA midsole that grants cushioning. Another variation of this vintage-styled shoe is the Puma Proclaim Suede that features the same structural components but crafted with textile and suede upper.

Retro-style sneakers taken from the brand’s running heritage continue to blend in today’s wardrobe selections like the Puma Proclaim. This remodeled version kept the old-school charm of the decades-old Puma runners yet looking fresh and hip.

Instead of the usual disruptive-appearing, chunky sole makeup as seen in the other Puma Cell relaunched styles like the Puma CELL Venom and CELL Endura sneakers, this shoe comes with a relatively thin sole, meant for everyday wear. The Puma Proclaim sneaker blends well with cuffed jeans, chinos, track pants, capris or any tapered bottoms. This style is also suitable with mini denim skirts, gym wear, and running shorts.

The noticeable difference in the Puma Proclaim when compared to other Puma CELL sneaker variations is the relatively thin midsole. Though this footwear from Puma’s street-ready sneaker collection doesn’t have the chunky sole appeal of its siblings, it still offers impact absorption, flexibility, and vintage charm that’s close to its OG glory.

Puma retells the story of its 1990s CELL cushioning technology, used for its running shoes, by coming up with a reinterpreted version in a lifestyle sneaker format, the Puma Proclaim. Taking up the same DNA as the CELL shoes, the reworked edition still carries the same vintage look of the 1990s Puma running silhouettes that were cushioned by EVA midsoles and progressive-looking upper designs.  

Back in the 1990s, Puma introduced a couple of running shoes that highlight the CELL technology, one of the most long-lasting cushioning technologies formulated by the Germany-based brand for athletic footwear. Blow-molded TPU formed in hexagonal cells is embedded inside the midsole that helped cushion the feet from impact.

Two running shoes equipped with the CELL tech were dropped in 1998, the CELL Endura and CELL Venom; the former had extra stability while the latter had extra cushioning. A couple of years later, Puma unleashed running and training shoes with the CELL technology such as the Cell Pro Limit, Cell Regulate Nature Tech, and Cell Surin models. Two decades since the first CELL shoe was dropped, the brand puts out throwback styles more suitable for streetwear purposes such as the Puma Proclaim, Puma CELL Endura, and Puma Venom sneakers.  

  • Puma Proclaim’s zoned rubber outsole delivers flexibility and traction.
  • This sneaker showcases the original Puma CELL Formstrip detail.
  • The jumping cat logo is embroidered on the tongue and heel.


The current trend of Puma Proclaim.
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Danny McLoughlin
Danny McLoughlin

Danny is a sports nut with a particular interest in football and running. He loves to watch sports as much as he loves to play. Danny was lead researcher on RunRepeat and The PFA’s report into Racial Bias in Football Commentary. His football and running research has been featured in The Guardian, BBC, New York Times and Washington Post.