Who should buy the PUMA Fenty Avid

This PUMA sneaker is a good match for you if:

  • You want a shoe with pull tabs for easy slip-on wear
  • You are after a sneaker with a rubber outsole for stability and traction

PUMA Fenty Avid Logo

Style of the PUMA Fenty Avid

If you have been a big follower of the pop star, you would probably know that her works are all far from ordinary. The PUMA Fenty Avid sports a unique silhouette, a part-sneaker and part-sandal, apt for the summer season. The overall look of the shoe captures the athleisure trend while still giving some pizazz to an outfit.

PUMA Fenty Avid Midsole

Notable Features

Since the start of the collaboration of PUMA and Rihanna and with her position as the Creative Director of PUMA, the multi-faceted artist still offers an out-of-the-box creation that never fails to surprise and excite its fans. Constructed with mesh and nylon upper, these sneakers are built with Puma's AVID tooling, modelled after a running shoe but tunes in that look for summer. Though it may seem all over the place, surprisingly, it all works well from looking at the overall look of the shoe and each detail that it presents.

PUMA Fenty Avid Laces

History of the PUMA Fenty Avid

The music, fashion, and footwear industry, over the years, has proven that although each is of separate and strong identities, it can merge to create a fusion of creative and ingenious products. After the successful series of Kanye West, here comes Rihanna, one who for so long dominated the music industry but is also known for her flair for fashion.

PUMA Fenty Avid Heel

First released in December 2014, the collection was named Fenty x PUMA, named after the singer's last name. This line became the perfect opportunity to reveal Puma's rebranding strategy. Rihanna was able to capture the female market. Eventually, PUMA appointed her to be the global ambassador for Women's training and PUMA Women's Creative Director.

PUMA Fenty Avid Toebox

Rihanna's Fenty line expanded into an enormity, providing a different range of goods aside from sneakers. If there is one thing that is consistent with her, it is the fact that she continues to excite her fans with every collection she releases.

PUMA Fenty Avid Outsole

Facts / Specs

Top: Mid
Inspired from: Casual
Collaboration: Rihanna
Collection: PUMA Fenty
Colorways: White / Black / Grey / Blue / Yellow
SKUs: 36768301 / 36768302 / 36768303 / 36768304 / 36768305

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PUMA Fenty Avid unboxing and on-feet videos

Danny McLoughlin
Danny McLoughlin

Danny is a sports nut with a particular interest in football and running. He loves to watch sports as much as he loves to play. Danny was lead researcher on RunRepeat and The PFA’s report into Racial Bias in Football Commentary. His football and running research has been featured in The Guardian, BBC, New York Times and Washington Post.