Puma California Shimmer History
Puma is a German sports and lifestyle footwear brand that started sometime in the late 1940s. This multinational company was founded by Rudolf Dassler. Before he had a falling out with his brother, Adolf Dassler, the two owned another footwear company - the Dassler Brothers Shoe Factory.
With Rudolf’s expertise in athletic shoes, Puma released its first soccer footwear called the Atom. Not long after its release, athletes were seen wearing it in key events, including the Olympics. The following years saw the rise of the brand’s popularity among footballers. As a result, the Super Atom was born in 1952.
Two decades later, Puma has ventured into the basketball shoe arena with the help of Walt ‘Clyde’ Frazier. He was a professional basketball player, but off the court, he was also a boisterous fashion icon. Together, Puma and Clyde created a basketball shoe that addresses the latter’s need. Thus, the Puma Clyde was released.
Puma California was born
Fast forward to the 1980s, the Puma California was released. It was originally designed for training, but because the brand later dove into the athleisure category, the silhouette was also used as a casual kick.
More than its external design, what makes the Puma California unique is actually the process by which it was made. The California Technique was a popular way of making shoes way back during the American Civil War.
A century later, Puma purchased a spraying machine that allowed the brand to manufacture California-styled shoes using a similar process. Thus, the name Puma California.