Pharrell Williams x BYW CNY Style
Adidas Originals released this kick just in time for the annual Chinese New Year celebrations. The detailing for the Pharrell William x BYW CNY focuses mostly on the celebrations with dragon scales and auspicious colors of red and yellow. The word AMBITION is also embroidered at the center which gives this sneaker a whole new character.
While the colors seem too bold and loud, this is also the sneaker’s main attraction as it can be a clear focus element of a person’s outfit. Wearing these colorful and visually stunning shoes would make heads turn and some people asking. The socklike sneaker is best paired with neutral or dark joggers, track pants, and shorts to let the very striking colors of the upper shine.
The Pharrell Williams x BYW CNY sneaker has modern aesthetics featuring Adidas’ latest in footwear technology. It boasts of a Primeknit upper material that is stretchy and hugging to the feet. The soles, meanwhile, have Boost cushioning to ensure responsive comfort and bounce. The shoe also has an Extended Torsion System provided by the TPU material found at the bottom that delivers stability and protection to the feet.
More than its functional features, the Pharrell Williams x BYW CNY also has premium aesthetics with a red and yellow combination upper with gold accents forming dragon patterns on the knit material. The shoe also has the word AMBITION placed near the toe box as a trademark aesthetic add-on of many of the musician’s designs in recent years.
Pharrell Williams x BYW CNY History
Multi-hyphenated musician and artist Pharrell Williams has been collaborating with the Three Stripes brand since 2014. Pharrell’s designs have long been reflective of the musician's aesthetics churning out designs like the Adidas Pharrell Williams Tennis Hu, the BBC x Adidas Originals Stan Smith, Pharrell x Adidas Originals NMD Human Race, and the Adidas Originals Pharrell Williams Supercolor.
Adidas BYW roots
The Adidas BYW trace its roots back to the Feet you Wear (FYW) technology introduced by the Three Stripes label in 1996. The same technology was also used in the Kobe Bryant sneaker called the KB8 when the German brand signed a contract with the NBA legend in 1997. Some five years later, the FYW technology had to end due to legal issues.
In 2018, the Three Stripes launched the BYW or Boost your Wear based on the previous FYW technology. The design was launched just in time when there is a resurgence of chunky soled sneakers. Adidas designers also retained the basketball elements in the design to give it a vintage vibe while placing Boost pods in its sole to keep it well-cushioned.
Pharrell Williams’ take on the BYW shoes
When Adidas released the Crazy BYW, it also took the interest of Pharrell Williams due to its funky and unique design with its chunky soles and Boost bottoms. The Grammy-winning musician and longtime Adidas collaborator decided to make a premium spin into the BYW design with the Adidas Crazy BYW LVL x Pharrell Williams in two colorways namely Chalk Pink and Solar Pink.
In 2019, hip-hop star and the Three Stripes released a special edition sneaker the Pharrell Williams x BYW CNY in time for the Chinese New Year. The design was released February 2019 but announced as early as January 2019 to anticipate the Chinese New Year festivities.
The CNY there from Pharrell has a red knit upper with gold scales and yellow stripes that start at the toes. The scale designs in the knit upper circle around the shoe up to the lateral side while the word AMBITION in white stitching is embroidered in front near the toe box. The midsole is composed of reliable Boost cushioning material while the forefoot is in yellow. It also has a gold TPU plate at the bottom that joins the components together while also providing stability.