Nike Shox Avenue Leather History
The Nike Shox Avenue Leather features the Shox technology—a four-column cushioning in the heel part. Based on the classic Nike Shox that has received love over the years, the model now comes with new touch ups. It carries the performance placed on running shoes. At the same time, it is something that can be worn in casual situations.
Nike’s Shox technology wasn’t just built to absorb impact. The idea behind the Shox’s springy support came from an observation by Nike designers back in 1984. They noticed that Harvard’s indoor track had a bouncy surface that absorbed the impact and returned the energy into the runner’s stride. The springy surface made the performance of the runner better. It also lessened the injuries experienced by athletes. The track was built after a thorough research which concluded that excessive cushioning of the track eats up energy while the lack of cushioning will not give leg muscles enough time to perform well.
Nike took notice of this study and instantly knew that it was something that can be applied to shoes. For more than 6 years, they tried it with steel springs. However, it failed at balancing the support and bounce correctly. They experimented on foam pillar, afterward. They used an injection-moulded platform until they found the right combo: a TPU heel counter which supported four, hollow, PUR columns.
16 years after the conception of this idea, Nike finally released the Shox. It was launched during the 2000 Sydney Olympic Games. Initially focusing on support and cushioning, Nike finally created their own energy return system for shoes. Eventually, the technology was applied to a variety of shoes, including the Nike Shox Avenue Leather.