Nike Pocket Fly DM History
Tapping all resources and all enterprises should be adequate for a growing sneaker brand like Nike especially after the success of the Air franchise. One of the ventures that Nike undertook was exploring the jagged sides of mountains and unfencing boundaries of damp and icky places. In 1981, Nike Hiking was born.
It was Rick Ridgeway and John Roskelley who made Nike rethink their ways and penetrate an untapped market like that of outdoor gear. The duo was seen sporting yellow Nike LDV’s while they climbed K2--the second highest mountain in the world and ignited a light bulb in Nike’s think tank to produce shoes bound for these kinds of tedious activities. The first iterations in the Nike outdoor catalog were the Nike Approach, Magma, and Lava Dome.
It was almost a decade before Nike converged extreme sports concepts and rustic endeavors into one umbrella called the All Conditions Gear more commonly known as ACG. The ACG division taps all cylinders of footwear availability in sports like mountain biking, rock climbing, snowboarding, kayaking, and many more. The ACG’s existence proved worthy in the year 1989 and eventually was followed by the release of the Nike Mowabb a couple of years after.
As more and more silhouettes flock the ACG line up, more and more fans of the Oregon-based company stayed loyal to the products it delivered. The 90s was a time for improvisation and what better way to innovate than to create a shoe that fits inside the bottom of your rucksack. The Nike Pocket Knife was an all-around shoe introduced in 1998 that lacks the sturdiness of a heel counter thus allowing it to be folded to fit the gaps inside your camping bag.
As modern shoes begin to show signs of creative lackluster, brands like Nike resorted on utilizing past designs as the framework of their new models. Of course, 2017 was also the time of vintage revivals thus it deemed reasonable for global brands to do such acts. With that being said, the Nike Pocket Knife DM presumed its resurrection in the surface world and was even given a bulky outsole revamp that accentuated its fish-like attitude.
A subsequent iteration followed in with the Pocket Knife mania which is called the Nike Pocket Fly DM. The sneaker was a heralding younger brother to the somewhat ambitious take of the Knife silhouette. The now improved Pocket Fly DM omitted the main model’s toggle lace system and was a given a sleeker body.