The Nike LeBron XI NSW Lifestyle is exclusively offered in men’s sizes from 5 to 15 US in medium width. This pair generally runs true to size, however, many users suggest taking a half size up for buyers who have wide feet. This high-top silhouette has a lace-up closure for a secure fit. This shoe has a padded tongue and collar for an additional comfort and support. This version features a velvety interior lining that adds luxurious vibe to this shoe.
The Nike LeBron XI NSW Lifestyle was strictly designed for off-court use. It features a heavily stitched upper that is made of various materials, depending on the colorways’ theme. The James’ logo can be found stitched on the tongue which adds spunk to this casual sneaker. Most users can be seen sporting this with their baggy pants, joggers or even shorts. Being casually sporty is a breeze with the voguish LeBron 11 NSW Lifestyle.
Many buyers find the Nike LeBron XI NSW Lifestyle very striking for the various textured materials it uses in the different colorways. The contrasting colors of the side overlays and tongue add flair to this fashion-forward kick. Finishing the overall look, the eye-catching LeBron lion logo is stitched on the padded tongue which adds attitude to this shoe.
Fresh from the high school, Nike inked a seven-year contract with LeBron James worth $90 million, which was after a bidding war between Nike, Reebok, and Adidas. Getting James was a controversy back then because people alleged that Nike was so desperate to find a replacement for Michael Jordan.
Twelve years after, Nike made a big announcement of signing James to be their lifetime endorser. This deal was said to be the largest single athlete sponsorship in the Swoosh history. This lifetime deal will earn James $60 million per year while giving Nike a $400 million revenue per year from the sales of James’ shoe line alone.
The billion dollar deal reflects how doubtless the company about the impact of James’ to the public. Although risky, Nike revealed the huge financial potential of inking a lifetime deal with James. The success of the partnership relies on the building brand identity through their athletes.
James has been involved in designing his footwear. In 2013, the 11th signature sneaker of James was released using the Lunarlon cushioning, carbon fiber and Flywire and was designed by Jason Petrie. This shoe was re-imagined by the NSW to create a sneaker with basketball silhouette but intended as a casual footwear.
- The Nike Sportswear (NSW) is a branch of Nike that develops finest quality lifestyle collections of a particular shoe. The Swoosh turns the athletic shoe into a more fashionable, modern and functional sneaker.
- The LeBron XI is the only signature shoe of James that he decided not to wear much on the court even though Nike made changes to cater James’ wide feet.
- This shoe features the Nike Hyperposite technology that provides lightweight lockdown, foot containment and responsiveness.
- It has the injected Phylon midsole and heel molded compression to provide support, especially as a post-game recovery shoe.